Advance your career in digital marketing and learn the latest innovative digital marketing strategies from industry experts with this 8-week online course. Today’s marketers need alternative strategies and tactics in order to connect with prospects and consumers. What worked a few years ago may not work now, or even a few months from now.

The University of Vermont Digital Marketing Fundamentals Professional Certificate is an online professional certificate where you’ll learn the holistic value of web marketing through research and development of an actionable marketing plan. Every week of the program will be dedicated to an online marketing channel and the course culminates in a capstone.

Week Topic
Week 1 SEO (Search Engine Marketing)
Week 2 PPC (Paid Search & Pay Per Click)
Week 3 Web & Marketing Analytics
Week 4 Email Marketing
Week 5 Social Media Marketing
Week 6 Display Advertising
Week 7 Mobile Marketing
Week 8 Capstone

 

This certificate is taught by seasoned practitioners who are succeeding in the digital space. With the numerous facets of digital marketing that are a part of an integrated marketing plan, you’ll learn from a variety of specialists leading in their area. Understanding the interconnected value of these channels and disciplines will set you apart from other marketing professionals and guide your development as a digital marketing expert.

The Digital Marketing field consists of many channels and tools. Digital Marketing Fundamentals is intended as a survey course covering Search Engine Optimization, Mobile Marketing, Display Advertising, Email Marketing, Paid Search, Web and Marketing Analytics and Social Media Marketing. Designed as a introduction course for career starters, career advancers, and career changers, students can expect to leave the course with a solid foundation for the field.

Top 20 Online Marketing Certificates Badge

UVM’s Award-Winning Online Marketing Program

UVM’s Digital Marketing Fundamentals is ranked #1 in overall best online marketing certificates and #2 in most affordable digital marketing certificates by Best Marketing Degrees.

“I chose this class because it was hands-on and encouraged collaboration and feedback from the get-go – and promised to get me out of the insular world of being in-house at a non-profit. Every week, my confidence grew in my ability to provide and give feedback and I was exposed to resources that left staff at work impressed with my new digital knowledge. As a bonus, I also got to test ideas for products in development, which strengthened my project management skills. One of the greatest professional development investments I’ve participated in.”
– Alice Christman
The Chesapeake Bay Foundation