We have assembled instructors and guest speakers from across the US and Canada, with expertise in the craft beer industry to guide each of our courses. Many of these individuals work for breweries or distributors, while others represent leading consultants and law firms that specialize in this industry.
Marketing and Branding Your Brewery Instructors
Partner & Designer, CODO Design
Isaac Arthur is a cofounder of CODO Design, an Indianapolis-based branding and web design firm founded on the belief that they can create better work by directly including clients in the creative process. Since 2009, he’s led branding efforts within the food and beverage industry, and spends most of his time traveling around the country helping to bring startup craft breweries and food artisans to market through foundational positioning and brand strategy, naming, package design, responsive web design, and environmental design.
Joel Hueston, M.B.A.
Director of Commercial Strategy, First Key Consulting Inc., Vancouver B.C.
Joel has 25+ years of experience in the brewing industry, including 20+ years with Molson and Coors Canada. Currently he leads the Commercial Strategy division for First Key Consulting, a major craft beer consulting firm. His recent brewery projects include over twenty craft start-ups with a focus on market assessment and analysis, volume projections and development of comprehensive marketing, sales and organizational strategies.
Michael Kallenberger, M.A. (Economics)
Brand and Commercial Strategy Consultant
Mike has over 30 years of experience in the beer business, with almost three decades at Miller Brewing Company followed by the last eight years as an independent consultant. An economist by training, Mike has spent most of his career in marketing, specializing in brand positioning and strategy, consumer insights, situation analysis, marketplace assessment, and interpretation of cultural and consumer trends. He’s a six-time speaker at the Craft Brewers Conference and he’s written seventeen articles for The New Brewer, the magazine of the Brewers Association. He has also taught Consumer Behavior at the University of Wisconsin.
Brewery Finance and Accounting Instructors
Audra Gaiziunas, M.B.A.
Owner, Brewed For Her Ledger, LLC
CEO of Bhramari Brewing Company and Owner of Brewed For Her Ledger, LLC, an Asheville NC-based management consultancy firm focused on providing guidance to the craft brewing and cider communities. Over 180 breweries and brewpubs have been clients. Previously CFO of Mother Earth Brewing in Kinston, NC and Controller of Dogfish Head Craft Brewery in Milton, DE.
A graduate from the prestigious Kenan-Flagler OneMBA program at the University of North Carolina at Chapel Hill (2008), Audra possesses over a decade and a half of experience in senior leadership roles in craft brewing, manufacturing, services, non-profits and startups. She earned her undergraduate degree in accounting and business management from Loras College (Dubuque, IA) in 1997.
Audra is a frequent speaker at craft beverage conferences, including NanoCon, the Brewers Association’s Craft Brewers Conference, and various state brewers’ guild annual meetings. She writes for the Brewers Association’s The New Brewer and is a nanobrewing columnist for Brew Your Own Magazine. She also teaches multiple courses through the University of North Carolina at Charlotte and Asheville-Buncombe Technical Community College’s Craft Beverage Institute of the Southeast.
Maria Pearman, CPA
Founder, Radix Accounting
Maria founded Radix Accounting in 2012 after spending five years at a large local CPA firm. Radix was created to provide accounting expertise and a deep operational knowledge to two specific industries that she enjoys – craft beer and creative services. Maria was the Portland Lead Instructor for Becker CPA review courses for five years, and taught Finance and Accounting for the Craft Brewer in Portland State University’s Business of Craft Brewing program. She also has held committee chair positions with the Oregon Society of CPAs and was selected by the American Society of CPAs to participate in their Leadership Academy as one of thirty-four young industry leaders in 2015. Outside of work Maria loves to travel and explore the far-flung corners of the globe.
Digital Marketing and Social Media Promotion in Craft Beer Instructors
Mathiew J. Medeiros, M.B.A.
Marketing Advisor for Revival Brewing
Mathiew’s marketing career began over 10 years ago helping revive the classic New England beer brand, Narragansett Beer. While at Gansett, he met Sean Larkin from Revival Brewing and became fascinated by beer drinkers’ gravitating towards an IPA from one brewery while ignoring an IPA from another brewery. After finishing his M.B.A. from Johnson & Wales, Mathiew joined NAIL Communications where he analyzes media and behavioral data to understand a brand’s target audience, and plans and develops media, content, and communications’ strategies. He then joined Revival Brewing as marketing advisor to assist in the planning and implementing of the brewery’s marketing strategies. Mathiew currently develops digital marketing plans through sales funnel optimization with the goal of customer acquisition for igus, global manufacturer of high-performance plastic components for automation and motion control systems.
Strategist for Mondo Mediaworks; Lead Brewer and Co-Owner of Whetstone Station Restaurant and Brewery in Brattleboro, Vermont.
Tim’s diverse experience runs the gamut from marketing to hospitality, tourism, and most recently, alchemy — enhancing his reputation as a knowledgeable source in every industry he enters.
Tim lives in Brattleboro, Vermont, with his wife, business partner, and fellow beer-lover Amy, and their dog, Thor. When he’s not speaking at conferences or strategizing for Mondo clients, he’s concocting the next batch of beer in his downtown micro-brewery, Whetstone Station Restaurant and Brewery.
Distribution and Sales in Craft Beer Instructors
President, BrewPlan, Inc.
Jon is a brewing industry veteran, with strong beer marketing and sale credentials. He has over 38 years of consumer packaged goods with beer, wine and craft spirits experience. Jon assisted Abita Brewing to successfully launch in 9 States; supported City Brewery in La Crosse, WI as Director of Marketing & Sales from 1999-2007 and reach annual sales of $70 million.
Currently, Jon is President of BrewPlan, Inc., a consulting firm that provides strategic planning, marketing, sales, production forecasting/logistics, new brand launches, revenue generation and setting up distribution networks for expanding craft breweries, artisan wineries and craft distilleries. Jon is an instructor in the University of Vermont’s Business of Craft Beer Certificate program, and has been with the program for the past two years.
Kary Shumway is the founder of Beer Business Finance and Craft Brewery Finance, online resources for beer industry professionals. Shumway has worked in the beer industry for more than 20 years as a Certified Public Accountant, chief financial officer for a beer distributor, and currently as CFO for Wormtown Brewery in Worcester, MA. Craft Brewery Finance publishes a weekly beer industry finance newsletter, offers guide books on topics such as cash flow planning and basic budgeting, and an online course to improve taproom profits. The newsletter with a free trial, industry guides and resources are available at www.CraftBreweryFinance.com.
Business Operations in Craft Beer Instructors
Nick Posloski, M.Sc. (Brew.), Dipl. Brew.
Senior Advisor, Technical Services, First Key Consulting
Nick’s career has led to significant experience in brewing, operations management, product development and quality services with both large and small brewers, as well as overseeing liquid production of sodas and spirits. He has participated as guest speaker in a special panel on modern dry hopping techniques, and has won multiple awards for a variety of beer styles. Having completed a Brewmaster Diploma (VLB), and Master of Science (Brewing and Distilling) at Heriot-Watt University in Scotland, Nick specializes in refining and scaling recipes, optimizing operations, assisting with business planning, developing and implementing quality and operations management systems, and providing technical troubleshooting services within the industry. He currently resides in Victoria, British Columbia.
Oralee Corbett, B.Sc.
With over ten years of quality systems experience in the food and beverage industry and a degree in Food Science, Oralee has a wealth of knowledge on brewing quality assurance, microbiology, food safety and team leadership. Her career in the brewing industry has included hand’s on experience at many levels, beginning as a lab technician and eventually managing quality assurance laboratories in both craft and large-scale breweries with success. Oralee’s key areas of expertise at First Key include: quality system improvements; quality audits and standards and procedures for Quality Management Systems (QMS); laboratory management; microbiology; HACCP and GMP.
Patrick Greer, M.B.A.
Director of Supply Chain Services, First Key Consulting
Patrick is a strong commercial strategist with a deep level of supply chain and procurement expertise in the brewing industry. With more than 30 years of experience, he has completed supply chain projects and assignments in 26 countries and is a CSCMP Certified “Supply Chain Pro”. With hands-on experience at every echelon of the organization, Pat has had roles ranging from customer service clerk to director of international logistics at Anheuser-Busch InBev.
Rod Waite, P.Eng.
Engineering Services Leader, First Key Consulting
Rod leads our Engineering Services group and has over 17 years of experience as an engineering project manager and process design engineer. He has led multi-million dollar capital projects for breweries across North America and has worked with both small and large scale breweries and distilleries. He has worked on engineering projects that include brewing, fermenting/maturation, ventilation, utilities, wastewater treatment, malt/cereals pneumatic transfer, beer de-alcoholization and flavored alcoholic beverages. Rod’s areas of expertise include brewing process and utilities design engineering, project management, procurement, installation, commissioning and start-up for craft to large scale brewery projects. Rod’s passion for brewing has also led him to take on home-brewing of beer and kombucha.
Steve Rockhold, B.A.
Senior Advisor, Technical Services, First Key Consulting
Steve has 20+ years of experience in the brewing industry specializing in procurement and supply chain management. He has held various management positions from logistics and strategic sourcing of brewing and packaging materials to more recently the Procurement Director at MillerCoors. At MillerCoors, Steve led a 47-member team sourcing all ingredients for the brewing process. Steve also has extensive experience in supply management for sourcing local ingredients to support specific brands that use marketing tactics requiring locally grown ingredients and manufacturing for craft brands. With First Key, Steve provides strategic procurement, logistics and operations consulting with an eye towards increasing efficiencies, cost reduction, process improvement and strategic planning.
Previous Industry Guest Speakers
Brewmaster & Co-Founder, Creature Comforts Brewing (GA)
Vice President of Marketing, Ballast Point (CA & VA)
Brewmaster & Co-Founder, Creature Comforts Brewing (GA)Anthony Whalen
Senior Accountant, Oskar Blues (CO)Bart Watson
Chief Economist, Brewers Association (CO)
Owner/Founder, Bristow Beverage Law (SC)
Founder, Bold Missy Brewery (NC)
Controller, NoDa Brewing Company (NC)
CEO, Creature Comforts Brewing Company (GA)
Controller, Creature Comforts Brewing Company (GA)
Director of Sales, 3 Floyds Brewing (IN)
Co-founder & Brewer, Fernson Brewing (SD)
Co-Owner, Managing Partner, Isle Brewers Guild (RI)
Founder & President, Mayflower Brewing Company (MA)
Vice President of Marketing, Ballast Point (CA & VA)
Director of Operations, Firestone Walker (CA)
Brand Marketing Director, Firestone-Walker (CA)
Chief Strategy Officer, Bump Williams Consulting (CT)
Chief Economist, National Beer Wholesalers Association (VA)
Director of Finance and Administration, Left Hand Brewing (CO)
Supply Chain Manager, Highland Brewing (NC)
Controller, Russian River Brewing Company (CA)
Director of HR, Harpoon Brewing (MA)
Co-founder, Night Shift Brewing (MA)
Founder/President, 14th Star Brewery (VT)
Head of Finance, Singlecut Beersmiths (NY)
CFO, Harpoon Brewery (VT & MA)