Is there a preferred sequence to your courses: Digital Marketing Fundamentals, or Specialized Courses (in SEO, Social Marketing, Digital and Social Selling, or Strategy and Planning)?

Generally speaking, no. Depending on your background in marketing and familiarity with digital marketing, your job responsibilities or future career goals, you may have the need for specialized in-depth knowledge in specific digital channels. In these cases with a focus on Search Marketing, Social Media Marketing, selling products or services on the Web, or creating a digital marketing strategy and plan for your organization, our specialized courses will offer the depth you will need.

Digital Marketing Fundamentals offers a broad coverage of all of the channels within this field.  If you have a marketing background yet graduated before the advent of digital marketing, this course offers an excellent orientation to SEO, Paid Search, Email marketing, Display Advertising, Social Marketing, Mobile Marketing and Analytics. If you do not possess a marketing background and have a desire to move into this field, Digital Marketing Fundamentals offers you a solid foundation on which to build further studies.

Meanwhile, our Specialized Certificates go in-depth into a specific channel. If you have responsibility for one of these areas, SEO, Social, or Digital and Social Selling, our 10-week special focus courses offer the depth required to develop and implement a campaign. If you possess some background in digital marketing yet want to go deeper into a specific channel, our Specialized Certificates may be your best options. If you have responsibility for developing a digital marketing plan for your organization, our Strategy and Planning Certificate may be right for you.

Feel free to explore with our advisor any questions about the right course for you.

What is the time commitment per week?
On average, you should anticipate 8 to 10 hours per week.

Can the course be taken from anywhere, including outside the US?
Yes. However, the evening live sessions which occur weekly and led by the lead instructors, may be difficult to manage from a time zone significantly different from Eastern Standard Time. While participation in these sessions is not required, it does offer unique access to highly interactive Q&A sessions. All sessions will be recorded and posted afterwards in the online classroom for students to view at any time during the course.

What types of assignments will we be asked to complete?
Several types of assignments will be required.  For example:  Project based, reviewing of peer work, discussions, reading material, short videos, quizzes, personal reflection, and case studies.

Who are typical student audiences taking this course?

Attendees in a recent course is illustrative of who typically participates:

Eight (8) are from Vermont and 18 from New England (including VT). The remaining participants, approximately 40, are from across the U.S. with some outside of the country (Jamaica and Hong Kong, for example).

Following are the types of organizations or positions held.


Many serving in marketing roles
School and colleges
Large metropolitan newspaper
Small companies
Non-profit org.
Website administrators
Sales/acct managers
College professor
College student
Health care field

Are materials included?  If yes, will they all be housed on the online site?
Yes, all course materials are included in the price and will be accessed through Blackboard, our online platform. 

Is Federal or Institutional Financial Aid available? Also, is tuition remission available for UVM employees?
While this non-credit Certificate does not qualify for federal student grants, loans or University of Vermont scholarships, depending on your home state, this program may qualify for workforce development grants. Contact your State Department of Labor to determine which grants may support individuals seeking education to pursue opportunities for career change.

The Vermont Legislature designates a certain amount of grant money every year for Vermont residents who want to pursue education or training beyond high school. These grants are administered through the Vermont Student Assistance Corp, (VSAC), and are distributed based on financial need.

Veterans Benefits
The University of Vermont is able to certify VA benefits for the Digital Marketing Fundamentals Certificate program. If you intend to use VA benefits for this program, please apply to the program and contact UVM’s Veterans Affairs Coordinator, David Carlson, via email at dcarlson@uvm.edu or by phone at (802) 656-0581, and Program Coordinator, Nichole Hathaway at Nichole.Hathaway@uvm.edu or by phone at (802) 656-4682, to inform the university of these intentions.

Can I enroll in this Certificate if I am an out-of-state or international student? Does the tuition rate differ if I am an out-of-state or international student?
Yes! Anyone may enroll in the program. The tuition rate is set at $1695 for all students and does not differ based on a student’s residency. We offer a 20% discount for members of PMI-CV, VBSR, LCRCC or UVM and UVM Medical Center Affiliates and also to groups of 2 or more from the same organization who register at once.

What is the payment policy for this program?
All payments must be paid in full two weeks prior to the start of this offering. An attendee will not be allowed to attend this offering if a balance is due.  You have the option of paying in full by credit card, or by making a minimum payment of $500 at registration, however, ensuring the balance due is paid two weeks before the course begins.  You will receive email reminders if you have a balance due.  Otherwise, if paying by a check or purchase order, these payments can be mailed to University of Vermont CDE, 322 South Prospect Street, Burlington VT 05401, ATTN:  Accounts Receivable.

Are payment plans available?
Payment plans are not currently available for this program. Tuition must be paid in full two weeks prior to beginning the program. 

What is the refund policy for this program?
If you need to cancel your attendance from this offering, you must notify us via email at cdecs@uvm.edu at least 3 days prior to the start date of this offering, to receive a full refund, less a $25 cancellation fee. If a medical condition necessitates cancellation/withdrawal (documentation provided), this will be reviewed by our Studies Committee for any type of a refund.

How will I be graded?
You will be assessed on your attendance and participation in class, completion of homework assignments, and comprehension of the course material.  Some assignments may be project based, along with online student discussions, and readings. The instructor may also give a quiz periodically to assess comprehension of the material. Students must successfully participate in 70% of the program in order to receive a printed Certificate of Completion. Because this is a non-credit program there is no transcript.

Will I receive a 1098-T for this program?
1098-T forms are not issued for this program.  However, you may be eligible for a tax credit without this form if you meet IRS requirements.  For more information, please see this link https://www.irs.gov/individuals/llc or consult with a tax professional.