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Digital Marketing Fundamentals Professional Certificate

Instructor Bios

Erik Harbison

harbinsonErik has been building teams, strategies, and solutions for 20 years in the advertising and digital marketing industries. He has held several leadership roles with award-winning agencies, such as Harmelin Media, Refinery Inc., 360i, and True Action (an eBay Inc. Company). Erik was also an instrumental partner in his search engine marketing agency, directMASS, which was acquired in 2005. Erik has led innovative social media and performance media campaigns for leading brands in the retail, CPG, finance, travel, and technology sectors. Most recently, Erik has taken on the role as CMO at (email technology targeting small businesses), where he oversees operations and strategy for brand marketing, social media, CRM, PR, education, and business development disciplines. Erik will serve as lead instructor throughout the eight-week program, moderating the live class sessions and supporting other instructors in online discussions for all of the modules.

"To be a successful digital marketing professional in today's changing landscape requires more than a blog, Facebook page, banner ad or email address. Success is based on understanding how to connect with a customer's needs and wants. This course is designed to educate students on the core and emerging channels of digital marketing. Students will gain a new understanding for the 'how' behind these channels and why these channels are critical for solving the marketing challenges of brands today."

Bill Rowland

rowlandBill is the Director of Search Engine Optimization (SEO) at Trinity Insight where he works with e-commerce retailers of all sizes to maximize online visibility, traffic, and revenue.  From large brands like Levi’s and Toys R Us to more modestly sized ventures, his experience includes SEO strategy, technical optimization, website development, content strategy and more. Finally when he’s not working, Bill spends his leisure time organizing the SEO Grail Philadelphia Meetup, experimenting with cocktails on and taking stupid photos of his cats Larry & Leroy.

Nick Viggiano

viggianoNick is currently a PPC team lead at SEER Interactive, an online marketing agency specializing in SEO, Paid Search, and Analytics, managing a team of paid search experts to drive strategy and growth for clients. He has grassroots in non-profit marketing and sales and is a graduate of Temple University’s Fox School of Business, majoring in marketing. Having worked in the digital marketing space for more than five years, Nick has managed paid search account strategy and optimizations, along with a variety of other digital marketing channels, for a wide array of clients from Fortune 100 and 150 clients to small startups and non-profits. In his spare time, he supports local non-profits with their marketing efforts and will have completed the Bike MS 150 in September, a two-day 150-mile city to shore bike ride to support multiple sclerosis.

Aaron Levy

levyAaron has been in digital advertising in some form or another for more than seven years, starting when he was “given the keys to the car,” managing Paid Search for a Fortune 500 chemical company as a Villanova junior. He honed his cross-channel skills at a now-eBay owned e-commerce focused agency in the Philadelphia suburbs, where he developed strategies for PPC, email, affiliate, and media buying/re-targeting. Aaron also served as the director of PPC at SEER Digital. His day-to-day work focused on helping businesses both small and large grow through various digital channels, including Paid Search, Re-Targeting, and Display. He’s written for Wordstream, Acquisio, PPC Associates, among others; has been featured by Microsoft; and was recently named to PPC Hero’s 2013 list of most influential PPCers. Aaron spends quite a bit of time with students in the greater Philadelphia area and is a frequent speaker at industry conferences. Aaron moonlights as a home brewer, hockey player, and slow cyclist.

Paul Campagna

campagnaPaul’s career in digital marketing began in the summer of 2007 as an intern at Random House/Bertelsmann, where he joined a small team given the unique challenge of re-imagining the company’s direct-to-consumer online marketing efforts to optimize growth. Never one to shy away from a challenge, Paul dove into the role and helped push the publishing giant into the 21st century and paved the way for his career in the digital marketing space.

After graduating from Villanova with a BS in Marketing, Paul cut his teeth on Madison Avenue with ad agencies Euro RSCG Worldwide and Translation LLC, where he worked on integrated campaigns for brands such as Claritin, Heineken, and State Farm. His role on the account team put him at the center of the creative process, overseeing research, strategy, creative development, and execution of TV, print, digital, and mobile campaigns, and learning the importance of coordinating brand strategy across all consumer touchpoints.

In 2012, Paul immersed himself in the mobile space and became a product manager at Prolific Digital, a DUMBO Brooklyn-based mobile-focused agency dedicated to delivering best-in-class strategy, UX, design, and development for clients ranging from global, e-commerce giants to budding startups. He’s led teams through the full suite of strategy and app development across both iOS and Android platforms, including recent mobile projects with HP, lululemon, and David’s Bridal.

Amanda McGowan

Amanda McGowanAmanda is a member of Seer Interactive as an SEO and Analytics Account Manager in Philadelphia. With an analytical approach to SEO, Amanda has successfully leveraged extensive use of Google Analytics data for actionable SEO strategies to increase her client’s organic visibility and grow their business. Prior to Seer, Amanda gained her skills as Digital Media Analyst by examining the performance of paid campaigns and the behavior of their visitors, and in general has a love for all things search and data related!

Jed Singer

Jed SingerJed has led successful social and mobile marketing activations for amazing brands like the NFL, NBA, American Express, Coach, P&G, AB-InBev, MasterCard, CBS, ESPN, and HBO. He is the President of Socialight Marketing, the leading B2B content & community marketing consultancy. Prior to Socialight, Jed was the VP of Product Marketing at Stuzo, an enterprise software development firm with Fortune 500 client roster.