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Digital Marketing Fundamentals Professional Certificate

Best Marketing DegreesAdvance your career in digital marketing and learn the latest innovative digital marketing strategies from industry experts. Today’s marketers need alternative strategies and tactics in order to connect with prospects and consumers. What worked a few years ago may not work now, or even a few months from now.

The University of Vermont Digital Marketing Fundamentals Professional Certificate is an online professional certificate where you’ll learn the holistic value of digital marketing through research and development of an actionable marketing plan. Every week of the program will be dedicated to a digital marketing topic, from mobile to email, from search-engine optimization to search-engine marketing.

This certificate is taught by seasoned practitioners who are succeeding in the digital space. With the numerous facets of digital marketing that are a part of an integrated marketing plan, you’ll learn from a variety of specialists leading in their area. Understanding the interconnected value of these channels and disciplines will set you apart from other marketing professionals and guide your development as a digital marketing expert.

Program Modules

Week Topic
Week 1 Overview and Introduction
Week 2 Search Engine Optimization
Week 3 Paid Search
Week 4 Email Marketing
Week 5 Display Advertising
Week 6 Social Marketing
Week 7 Mobile Marketing
Week 8 Analytics
Week 9 Careers/More Marketable You
Week 10 Capstone Project

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STUDENT PERSPECTIVE

“As a UVM alum, this class was one of my favorite classes. Through the class, I gained a better understanding of key concepts such as CPC, PPC, PLA, and SEO, which I was able to apply towards my work. I would recommend this class to prospective students. In the age of the internet, it’s very important to understand the different channels that brands are using to connect with their customers, and better market their products and services.”

Tashia Phillips, Associate Brand Manager
Shoebuy

“I decided to enroll in the UVM Digital Marketing Fundamentals Program to learn new ways to grow the Trimaco business with one of our key customers, The Home Depot. The diversity of background & experience of all my instructors provided far more insights than I anticipated. I can now plan with a fresh confidence and deeper insights our digital / online business with Home Depot. I highly recommend the class. ”

Bill Dunwoodie, National Account Director
Trimaco

on the Blog

Why Digital is the Future of Marketing

The one constant with the digital marketing landscape is change.  The most compelling reason most college students hold an interest in this area is because it is so dynamic.  You must evolve your learning on the latest trends and best practices across all channels, or face becoming irrelevant as a marketer and missing the mark with your customers.

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