This is a self-paced course to increase your familiarity with, and usage of, storytelling in your social media marketing campaigns.

Learning Outcomes:

  • Finding the Narrative in Your Marketing Campaigns
  • Understanding Personas
  • Structuring a Storytelling-Focused Social Media Post
  • Utilizing Visual Language in Social Media Storytelling
  • Measuring the Impact of your Storytelling
  • Final Project – apply what your learn! Create a Social Media Campaign based on the story principles you learned during this course.

Upon successful completion, you will receive a digital badge and you will also have the ability to download and print a Certificate of Completion.