This is a self-paced course to increase your familiarity with, and usage of, storytelling in your social media marketing campaigns.
- Finding the Narrative in Your Marketing Campaigns
- Understanding Personas
- Structuring a Storytelling-Focused Social Media Post
- Utilizing Visual Language in Social Media Storytelling
- Measuring the Impact of your Storytelling
- Final Project – apply what your learn! Create a Social Media Campaign based on the story principles you learned during this course.
Upon successful completion, you will receive a digital badge and you will also have the ability to download and print a Certificate of Completion.