Curriculum | University of Vermont Professional and Continuing Education

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Program Snapshot

Start Date: Rolling admissions
Cost: $1,475
Learning Format: Online, self-paced
Program Duration: 90 days from date of registration
Time Commitment: 10 hours per week
VA Benefit Eligible: No
Discounts: No
CEUs: Yes

Self-paced with support from Knowledge Navigator

Curriculum

This is a self-paced course to increase your familiarity with, and usage of, storytelling in your social media marketing campaigns.

Learning Outcomes:

Finding the Narrative in Your Marketing Campaigns
Understanding Personas
Structuring a Storytelling-Focused Social Media Post
Utilizing Visual Language in Social Media Storytelling
Measuring the Impact of your Storytelling
Final Project – apply what your learn! Create a Social Media Campaign based on the story principles you learned during this course.

Upon successful completion, you will receive a digital badge and you will also have the ability to download and print a Certificate of Completion.

Register Now

Program Snapshot

Start Date: Rolling admissions
Cost: $1,475
Learning Format: Online, self-paced
Program Duration: 90 days from date of registration
Time Commitment: 10 hours per week
VA Benefit Eligible: No
Discounts: No
CEUs: Yes

Self-paced with support from Knowledge Navigator

Social Media Syllabus