Level I = Fundamentals
Digital Marketing Fundamentals Professional Certificate
Level II = Intermediate
1 – Online Certificate in Digital Marketing
2– Online Social Media Certificate
3– Online Analytics Certificate
4– Facebook Digital Marketing Certificate
Level III = Advanced
Certified Digital Marketing Specialist – Strategy and Planning
How do these four Level II Certificate programs differ from the Level I Certificate?
Our Level I Certificate covers all digital marketing channels including SEO, PPC, Web & Marketing Analytics, email marketing, Social Media Marketing, Display Advertising, and Mobile Marketing. This course demonstrates the relationship between each channel; and is an excellent survey course for those new to the digital marketing field or needing to develop knowledge and breadth across all digital marketing channels.
How much time should I anticipate to complete Level II Certificates?
Each Certificate program varies somewhat in length. Here are estimated hours for each:
- Online Certificate in Digital Marketing – Course hrs: 36
- Online Social Media Certificate – Course hrs: 20
- Online Analytics Certificate – Course hrs: 20
- Facebook Digital Marketing Certificate – 15 weeks
How are courses delivered in all four Certificate programs?
All courses are self-paced. There are slight differences between Certificates 1-3. Learners allocate time each week to their studies and receive support from a personal Knowledge Navigator, or a digital marketing expert. If questions arise, learners can reach out to schedule a block of 15 minutes to receive feedback.
Certificates 1 and 3 are comprised of self-paced courses offered by Mindedge, one of our educational partners. Certificate 2 (Social Media) is a UVM-designed course. For Certificates 1-3, a capstone project is required to apply one’s learning. In addition, simulations are included to help place learners in the role of a digital marketer to apply their learning.
Certificate 4, Facebook Marketing, is offered by our partner, Pathstream. This course is offered 4X per year with defined start dates. Learners have a team of people supporting their 15-week journey. These include: instructors, industry subject matter experts, who will serve as the learner’s go-to resource for all academic-related support requests around coursework, projects, quizzes, and grades. In addition, TAs support Instructors in answering questions, providing guidance, and evaluating projects. Upon your successful completion of the Certificate, learners can opt into career services to access dedicated career resources, schedule a career coaching call, and become eligible for introductions to potential employers.
How do simulations contribute to the overall learning experience for all certificate programs except Certificate 4 (Facebook).
Digital marketing involves many concepts and marketing channels. It’s one thing to learn terminology and general concepts and another to understand how to apply these as a marketing professional. Simulations for certificate programs 1-3, put learners in the role of a marketer, stepping into the role of a decision-maker who drives a digital marketing campaign or analyzing the results of a campaign. Learners access simulations after completing their courses and capstone project.
How is time with a Knowledge Navigator scheduled?
Using Calendly, identify a block of time that the assigned Knowledge Navigator is available. Using Microsoft Teams, connect for a 15 minute block of time to address course content questions.
Is there a limit to how much time a learner has with a Knowledge Navigator?
Time with a Knowledge Navigator is aligned with the length of each certificate program.
- Online Certificate in Digital Marketing – 36 hr certificate program = 16 hrs. of 1:1 time with Knowledge Navigator
- Online Social Media/Online Analytics – 20 hr certificate programs = 12 hrs. of 1:1 time with Knowledge Navigator
What is the background of all Knowledge Navigators?
All Knowledge Navigators are subject matter experts who are practitioners working professionally as marketers, and who have teaching experience in the digital marketing field. In addition to their knowledge in this field, they all are passionate about teaching others about digital marketing.
What other support do Knowledge Navigators offer?
They are available to address any questions as learners work through course content. In addition, they will reach out to offer support along the learner’s journey. They are invested in the success of each mentee and are here to provide motivational support as well as technical knowledge in digital marketing concepts and practices.
Can all components be completed fully online?
Yes, all self-paced courses, simulations and capstone projects can be completed 100% online.
How long are each of Certificate II programs?
Certificates 1-3 are three months in length. Certificate 4 is 15 weeks.
Are there capstone projects for each of these Certification programs?
Certificates 1-3 require completion of a Capstone project. This project will give each learner an opportunity to implement the skills learned in the selected Certificate program Track. With dedicated mentoring session after a review of their work, the goal is to demonstrate knowledge to how to solve a real industry-aligned problems. The project is the final step in the learning path and will help learners to showcase your expertise to employers.
What happens if studies are not completed in the allotted time?
Learners will have access to the content in Blackboard and to their Knowledge Navigator for 90 days. They can speak to their Knowledge Navigator if they do not foresee completing on time.
How long will I have access to the course content?
You will have access to this program content (Analytics) for 270 days from the date of registration. You are given 90 days access for each course.
How long will I have access to the StuKent Mimic Simulation?
You will have access to your simulation until you complete it.
Does the tuition rate differ if I am an out-of-state or international student?
The tuition rate is set at $1475 for all students and does not differ based on a student’s residency.
Are materials included? If yes, will they all be housed on the online site?
Yes, all course materials are included in the price and materials can be accessed through the online platform Blackboard.
What is the payment policy for this program?
Payment must be paid in full when you register.
What is the refund policy for this program?
No refunds will be issued.
Are there any discounts available?
Can I use VA Benefits, military tuition assistance, GI Bill, or VA Fry grant to pay for these courses?
No, these courses have not been certified for VA benefits. Only the Digital Marketing Fundamentals Professional Certificate program has been approved for VA benefits. None of the Digital Marketing 4-week courses are certified for VA benefits.
How will I be graded?
You will be assessed on your participation in the discussion boards, completion of assignments, and comprehension of the course material. Students must successfully participate in 70% of the course to receive a digital badge from MindEdge for each individual course. Once you have completed the three courses you will receive a Digital Badge from UVM for the Online Analytics Certificate. Because these are non-credit courses, there is no transcript.
What is the weekly workload for these courses?
We estimate 4-6 hours a week for each course. However, people vary their level of involvement in the course. We anticipate a smaller weekly demand than the Digital Marketing Fundamentals Professional Certificate.
Is there a required weekly class time for these courses?
Since these courses are asynchronous and 100% online, you can work at your own pace.
Are there funding/scholarships available?
Neither federal nor institutional financial aid is available for non-credit professional programs. Consult your State Department of Labor to determine if there are training grants available to support non-credit certificates aimed at career change.
For Vermont Residents: Vermont’s Department of Labor has approved this program for grants to cover a portion of the program fees. The Vermont Legislature designates a certain amount of grant money every year for Vermont residents who want to pursue education or training beyond high school. These grants are administered through VSAC.
How long will I have access to the course content?
You will have access to the course content for 270 days per course from the date of registration.