Aaron has been in digital advertising in some form or another for more than seven years, starting when he was “given the keys to the car,” managing Paid Search for a Fortune 500 chemical company as a Villanova junior. He honed his cross-channel skills at a now-eBay owned e-commerce focused agency in the Philadelphia suburbs, where he developed strategies for PPC, email, affiliate, and media buying/re-targeting. Aaron also served as the director of PPC at SEER Digital. His day-to-day work focused on helping businesses both small and large grow through various digital channels, including Paid Search, Re-Targeting, and Display. He’s written for Wordstream, Acquisio, PPC Associates, among others; has been featured by Microsoft; and was named to PPC Hero’s 2013 list of most influential PPCers. Aaron spends quite a bit of time with students in the greater Philadelphia area and is a frequent speaker at industry conferences. Aaron moonlights as a home brewer, hockey player, and slow cyclist.
Bill is the Director of Search Engine Optimization (SEO) at Trinity Insight where he works with e-commerce retailers of all sizes to maximize online visibility, traffic, and revenue. From large brands like Levi’s and Toys R Us to more modestly sized ventures, his experience includes SEO strategy, technical optimization, website development, content strategy and more. Finally when he’s not working, Bill spends his leisure time organizing the SEO Grail Philadelphia Meetup, experimenting with cocktails on TheCocktailNovice.com and taking stupid photos of his cats Larry & Leroy.
Chris’s background is an eclectic one, as he has a background working in a number of different mediums – from magazine and radio to TV and film. But over the past several years, Chris has etched out a path in digital marketing that has taken on many forms. With experience leading social media marketing campaign initiatives and consulting with clients on their branding, Chris has been able to take each experience he’s had and turn it into a holistic view of digital marketing. For the past 5 years, Chris consulted with his clients in all matters of digital marketing, from website design and SEO to paid advertising and led the PPC team at BrightFire. He recently moved to another agency, PureRed, where he works to design marketing strategies in the eComm space.
Chris’s alter-ego is a father, husband, and avid sports fan who still works from time to time in the production of sports broadcasts for TV. He’s also a writer, with three published novels and a fourth underway.
Erik has been building teams, strategies, and solutions for 20 years in the advertising and digital marketing industries. He has held several leadership roles with award-winning agencies, such as Harmelin Media, Refinery Inc., 360i, and True Action (an eBay Inc. Company). Erik was also an instrumental partner in his search engine marketing agency, directMASS, which was acquired in 2005. Erik has led innovative social media and performance media campaigns for leading brands in the retail, CPG, finance, travel, and technology sectors. Most recently, Erik has taken on the role as CMO at AWeber.com (email technology targeting small businesses), where he oversees operations and strategy for brand marketing, social media, CRM, PR, education, and business development disciplines. Erik will serve as lead instructor throughout the eight-week program, moderating the live class sessions and supporting other instructors in online discussions for all of the modules.
“To be a successful digital marketing professional in today’s changing landscape requires more than a blog, Facebook page, banner ad or email address. Success is based on understanding how to connect with a customer’s needs and wants. This course is designed to educate students on the core and emerging channels of digital marketing. Students will gain a new understanding for the ‘how’ behind these channels and why these channels are critical for solving the marketing challenges of brands today.”
Over the last 10 years in digital marketing, Kim has built an omnichannel background, having worked in-house and on the agency side, doing everything from event marketing to Paid Search. She is currently the Data Strategy Lead at Seer Interactive, a digital marketing agency specializing in data-driven organic search, digital media, and web analytics. Previously at Seer, she spent years overseeing a Paid Search team to craft profitable and efficient Paid Media campaigns for enterprise clients across various industries. With an obsession for data, Kim really enjoyed the analytical aspect of Paid Media, delighted when given more data to optimize campaigns with. Outside of work, Kim is an avid rock climber, and has summited infamous routes around the world like The Nose in Yosemite and volunteers with organizations that aim to make rock climbing accessible for people with disabilities.
Krista Park is the Customer Experience Analytics Manager at Mobiquity Inc., where she works with brands to identify, build, implement, and use analytics solutions. Her experience ranges from sole entrepreneur clients through multinational corporations and across a variety of verticals including consumer packaged goods, pharmaceutical/healthcare, telecommunications and insurance. With past experience including media planning and buying, along with active Data Science and Business Analytics certifications, Krista has developed and led analytics for companies such as Coca-Cola, DirecTV, Baxter Healthcare, and American Red Cross.
Liz is a professional marketer, copywriter, and speaker. Through her popular keynote speaking gigs, webinars, online courses, and email campaigns, Liz has taught hundreds of thousands of small business owners and entrepreneurs how to successfully grow their businesses online. During her career, she’s sent millions of emails to discover what the highest-performing emails have in common.
Paul’s career in digital marketing began in the summer of 2007 as an intern at Random House/Bertelsmann, where he joined a small team given the unique challenge of re-imagining the company’s direct-to-consumer online marketing efforts to optimize growth. Never one to shy away from a challenge, Paul dove into the role and helped push the publishing giant into the 21st century and paved the way for his career in the digital marketing space.
After graduating from Villanova with a BS in Marketing, Paul cut his teeth on Madison Avenue with ad agencies Euro RSCG Worldwide and Translation LLC, where he worked on integrated campaigns for brands such as Claritin, Heineken, and State Farm. His role on the account team put him at the center of the creative process, overseeing research, strategy, creative development, and execution of TV, print, digital, and mobile campaigns, and learning the importance of coordinating brand strategy across all consumer touchpoints.
In 2012, Paul immersed himself in the mobile space and became a product manager at Prolific Digital, a DUMBO Brooklyn-based mobile-focused agency dedicated to delivering best-in-class strategy, UX, design, and development for clients ranging from global, e-commerce giants to budding startups. He’s led teams through the full suite of strategy and app development across both iOS and Android platforms, including recent mobile projects with HP, lululemon, and David’s Bridal.
Social Media Storytelling Instructor
It always makes me feel uncomfortable when people call themselves social media ninjas or “master,” now if someone were to call me a Social Media Jedi master, that would be pretty cool. I’m a reformed history major working in marketing, more specifically, social media marketing. I got my start in digital marketing over a decade ago, and over the years I’ve been able to work with some truly incredible brands like the NBA’s G League, Nordictrack, Dell, Pluralsight, Zions Bank and BambooHR.
So now, I find myself living the dream, helping businesses find the right stories that not only help sell their product but build their brand as well. I’m currently employed as the Social Media Manager for an online HR SAAS company, BambooHR. (Pretty much the greatest company on the planet)