Being a successful digital marketer isn’t just about knowing how to buy ads and create emails—it requires being able to integrate all the online marketing channels, interpret analytics, and develop strategies that respond to the changing needs of the market.
UVM’s award-winning online digital marketing program enables you to establish a strong digital presence for your organization and contribute to data-driven decision making.
Why Choose Digital Marketing at UVM?
Stay Ahead of Trends & Tech
You’ll harness the power of data, emerging social channels, and more.
You’ll develop an integrated marketing plan and a solid understanding of every facet of digital marketing.
Learn from Industry Leaders
Course modules are taught by seasoned practitioners working successfully in the digital space.
Practice and Get Paid
Included are opportunities for practical experience, so you can develop self-confidence to hit the ground running in a new position.
Update Your Resume with a Recognized Leader
Instead of piecemealing your skills with a handful of badges from various private companies, you can gain comprehensive knowledge, credibility, and expertise in one place at UVM.
Best Marketing Degrees ranks UVM’s Digital Marketing Fundamentals:
in overall best online marketing certificates
in most affordable digital marketing certificates
What You Will Learn
The Digital Marketing Fundamentals Professional Certificate gives you a firm grounding in theory and the invaluable opportunity to practice. Each week of the program explores an online marketing channel:
|SEO (Search Engine Optimization)|
|PPC (Paid Search & Pay Per Click)|
|Web & Marketing Analytics|
|Social Media Marketing|
New Career-Boosting Micro-Modules
Dig deeper into trending topics with micro-modules (no-charge when purchasing the full certificate) that will cover topics including how to effectively leverage attribution analysis to optimize marketing channels, develop and execute effective influencer marketing campaigns, and various AI tools that can support marketing functions.
|Advanced Digital Marketing Analytics: Marketing Attribution|
|Creating a Marketable You|
Who Should Take this Certificate?
|Career Starters/Changers||Marketing Professionals||Business Owners/Non-Profits|
|Digital marketing skills are in high demand among employers. The program will give you the knowledge and experience you need to attract employers and begin your career as a digital marketing expert.||In our device-driven economy, online marketing is one of the most important ways to connect with customers. Updating your skillset can help you develop your expertise and reach your targets.||Getting the message out about your product or service isn’t easy. The program will teach you how to effectively use online marketing channels to reach your community and customers by maximizing the impact of your marketing efforts.|
Key Program Takeaways
- Master common strategies and best practices for the core and emerging digital marketing channels.
- Align digital marketing goals with business objectives and use analytics to inform planning.
- Understand how analytics, validation, and research impact decision-making.
- Develop a dynamic digital marketing plan with an understanding of how the core digital marketing channels connect, intersect, and impact each other.
- Create and use digital marketing strategies specific to your needs.
In addition to the Capstone Project, you can further your practical experience through a micro-internship. The PACE Micro-Internship Program will connect you with local and national business leaders who offer coveted, paid projects to build key skills and experiences that will help in your career path. Click here to learn more about this opportunity.