FAQ

Do I need to have a marketing background?

Anyone can apply for the Certified Digital Marketing Specialist – Digital Strategy & Planning. A background in a related discipline is not required – the aim of the Professional Diploma is to allow you to learn everything you need to know about strategy and planning within a broader digital marketing spectrum; and to kickstart a new and exciting career. You may be a business owner looking to take your online marketing to the next level or you may be someone looking for a change of career. The only prerequisite is that you have in an interest in a digital marketing career.

What if I register and find this program is not for me?

Participants have 14 days to decide if the courses they have chosen are the right fit and to choose other courses IF they have not accessed the courses.  If they have already accessed the courses or decide to change courses outside the 14 days they will be charged for those courses.

Where will my qualification be recognized?

Our qualifications are world class. This allows you to take your Digital Marketing Institute qualification with you, no matter where your exciting career may take you.

Who should take this course?

This program is aimed at anyone involved with planning a digital strategy for their organization, or who is likely to be involved in this area in the future and would like a comprehensive understanding of the field. This certification is suitable for any level of skills or experience and is designed to prepare you to engage specifically with strategy and planning within an overall digital marketing domain.

How is the program assessed?

Certified Digital Marketing Specialist – Digital Strategy & Planning is assessed by one three-hour exam; these are administered by our computer-based testing partner, Pearson Vue, via its global network of test centers. Candidates need to achieve a minimum of 60% to pass the exam. Your examination fee is included in the course price but subsequent re-sits due to failed attempts will incur a fee of approximately €60 or local currency equivalent payable directly to the Pearson Vue when you book your repeat attempt.