Instructors

We have assembled instructors and guest speakers from across the US and Canada, with expertise in the craft beer industry to guide each of our courses. Many of these individuals work for breweries or distributors, while others represent leading consultants and law firms that specialize in this industry.

Marketing and Branding Your Brewery

Joel Hueston, M.B.A.

Director of Commercial Strategy, First Key Consulting Inc., Vancouver B.C.
Joel has 25+ years of experience in the brewing industry, including 20+ years with Molson and Coors Canada. Currently he leads the Commercial Strategy division for First Key Consulting, a major craft beer consulting firm. His recent brewery projects include over twenty craft start-ups with a focus on market assessment and analysis, volume projections and development of comprehensive marketing, sales and organizational strategies.

Michael Kallenberger, M.A. (Economics)

Brand and Commercial Strategy Consultant
Mike has over 30 years of experience in the beer business, with almost three decades at Miller Brewing Company followed by the last six years as an independent consultant. An economist by training, Mike has spent most of his career in marketing, specializing in brand positioning and strategy, consumer insights, situation analysis, marketplace assessment, and interpretation of cultural and consumer trends. He’s written twelve articles for New Brewer, the magazine of the Brewers Association, and he’s also taught Consumer Behavior at the University of Wisconsin. Mike serves as a consultant to the craft industry as president and founder of Tropos Brand Consulting.

Isaac Arthur

Partner & Designer, CODO Design
Isaac Arthur is a cofounder of CODO Design, an Indianapolis-based branding and web design firm founded on the belief that they can create better work by directly including clients in the creative process. Since 2009, he’s led branding efforts within the food and beverage industry, and spends most of his time traveling around the country helping to bring startup craft breweries and food artisans to market through foundational positioning and brand strategy, naming, package design, responsive web design, and environmental design.

Finance, Accounting & Regulatory Compliance

Audra Gaiziunas, M.B.A.

Owner of Brewed For Her Ledger, LLC, an Asheville NC-based management consultancy firm focused on providing guidance to the craft brewing and cider communities. Over 110 breweries and brewpubs have been clients. Previously CFO of Mother Earth Brewing in Kinston, NC and Controller of Dogfish Head Craft Brewery in Milton, DE.

A graduate from the Kenan-Flagler OneMBA program at the University of North Carolina at Chapel Hill (2008), Audra possesses over a decade and a half of experience in senior leadership roles in craft brewing, manufacturing, services, non-profits and startups. Audra is a frequent speaker at craft beer and craft beverage conferences.

Matthew McLaughlin

Founder, McLaughlin PC
Matthew McLaughlin is the founder of McLaughlin, PC, a boutique commercial law firm specializing in the beverage industry. He has represented breweries and distilleries throughout the Southeastern United States and beyond for 13 years advising clients on business entity formation, ownership structure, startup financing and expansion financing, federal and state regulatory matters, and intellectual property. Matthew also oversees the land use approval process for the construction, renovation, and operation of breweries and distilleries, and drafts and reviews distribution agreements, licensing agreements and employment related agreements.

Matthew also serves as the executive director of the Mississippi Brewers Guild. In April 2017 at the Brewers Association’s annual Craft Brewers Conference, Matthew received the F.X. Matt Defense of the Industry Award, an award given each year to the individual that aids and supports the causes of small, independent brewers and vigorously defends the craft beer industry.

Digital Marketing and Social Media in Craft Beer Instructors

Tera Dacek

Freelance Writer and Marketer
Tera Dacek is a freelance marketer and writer. She has over 13 years of marketing experience working for Burton Snowboards and Fuse Marketing with clients including Gatorade and Dicks Sporting Goods. She most recently was the Marketing Manager at Alchemy and Science, a craft beer incubator and subsidiary of Boston Beer based in Burlington, VT. Tera will be instructing components of Digital Marketing in Craft Beer.

Tim Brady

Strategist for Mondo Mediaworks; Lead Brewer and Co-Owner of Whetstone Station Restaurant and Brewery in Brattleboro, Vermont.
Tim’s diverse experience runs the gamut from marketing to hospitality, tourism, and most recently, alchemy — enhancing his reputation as a knowledgeable source in every industry he enters.

Tim lives in Brattleboro, Vermont, with his wife, business partner, and fellow beer-lover Amy, and their dog, Thor. When he’s not speaking at conferences or strategizing for Mondo clients, he’s concocting the next batch of beer in his downtown micro-brewery, Whetstone Station Restaurant and Brewery. Tim will be the lead instructor of the social media component in the Sales & Social Media in Craft Beer.

Sales and Social Media in Craft Beer Instructors

Tim Brady

Strategist for Mondo Mediaworks; Lead Brewer and Co-Owner of Whetstone Station Restaurant and Brewery in Brattleboro, Vermont.
Tim’s diverse experience runs the gamut from marketing to hospitality, tourism, and most recently, alchemy — enhancing his reputation as a knowledgeable source in every industry he enters.

Tim lives in Brattleboro, Vermont, with his wife, business partner, and fellow beer-lover Amy, and their dog, Thor. When he’s not speaking at conferences or strategizing for Mondo clients, he’s concocting the next batch of beer in his downtown micro-brewery, Whetstone Station Restaurant and Brewery. Tim will be the lead instructor of the social media component in the Sales & Social Media in Craft Beer.

Jon Reynolds

President, BrewPlan, Inc.
Jon has over 35 years of experience working with beer, wine and craft spirits. Jon assisted Abita Brewing to successfully launch in nine states and helped City Brewery in La Crosse, Wisconsin reach annual sales of $70 million, when he was the brewery’s director of sales and marketing. Currently, Jon is president of BrewPlan, Inc., a consulting firm that provides strategic planning, marketing, sales, production forecasting/logistics, new brand launches, revenue generation and establishing distribution networks.

Business Operations in Craft Beer Instructors

Oralee Corbett, B.Sc.

Quality Services
With over ten years of quality systems experience in the food and beverage industry and a degree in Food Science, Oralee has a wealth of knowledge on brewing quality assurance, microbiology, food safety and team leadership. Her career in the brewing industry has included hand’s on experience at many levels, beginning as a lab technician and eventually managing quality assurance laboratories in both craft and large-scale breweries with success. Oralee’s key areas of expertise at First Key include: quality system improvements; quality audits and standards and procedures for Quality Management Systems (QMS); laboratory management; microbiology; HACCP and GMP.

Patrick Greer, M.B.A.

Director of Supply Chain Services, First Key Consulting
Patrick is a strong commercial strategist with a deep level of supply chain and procurement expertise in the brewing industry. With more than 30 years of experience, he has completed supply chain projects and assignments in 26 countries and is a CSCMP Certified “Supply Chain Pro”. With hands-on experience at every echelon of the organization, Pat has had roles ranging from customer service clerk to director of international logistics at Anheuser-Busch InBev.

Patrick Truman, M.A. (Digital Media)

Director of Operations, First Key Consulting
Patrick is a passionate, organized and experienced project manager, with award-winning craft brewing experience. He is a strong and adaptable leader in complex project environments, effectively managing scope, resources and schedules with an emphasis on understanding client needs and effective communication. Patrick is also proficient in social media, content marketing and web content management. He delivers efficient project management on a diverse range of projects for First Key, including business plans, product development and technical due diligence for acquisitions. Patrick also provides digital media strategy development for brewing industry clients.

Mark Benzaquen, M.Sc., Dipl. Brew., PMP

Director of Craft Breweries, First Key Consulting
Mark is an accomplished Master Brewer (M.Sc., Brew. Diploma) and Project Manager (PMP). He has led teams of quality, production and packaging technicians in overcoming business challenges to successfully ensure consistent high production and quality standards. In addition to successfully managing all aspects of brewery operations (large scale, microbrewery, brewpub), Mark has used his brewery production and packaging expertise to successfully develop and launch new beers into the market, hire and train staff, implement new quality and environmental programs, optimise brewery processes, and oversee the design, start-up and commissioning of new brewery systems around the world.

Michael Kallenberger, M.A. (Economics)

Brand and Commercial Strategy Consultant
Mike has over 30 years of experience in the beer business, with almost three decades at Miller Brewing Company followed by the last six years as an independent consultant. An economist by training, Mike has spent most of his career in marketing, specializing in brand positioning and strategy, consumer insights, situation analysis, marketplace assessment, and interpretation of cultural and consumer trends. He’s written twelve articles for New Brewer, the magazine of the Brewers Association, and he’s also taught Consumer Behavior at the University of Wisconsin.

Industry Guest Speakers

Mike Whitty, VP of Marketing and Sales, Von Trapp Brewery

Naomi Smith, VP of Sales, Allagash Brewery

Sam Hendler, Jack’s Abbey Brewery

J Michael Mooney, Director of Operations, Firestone Walker

Chris Herron, CEO of Creature Comforts Brewing Company (Athens, GA)

Val Lang, Head of Finance of Singlecut Beersmiths (Astoria, NY)

Mark Boelman, Director of Finance and Administration at Left Hand Brewing (Co)

Matt Pope, Controller at Russian River Brewing Company (CA)

Anthony Whalen, Senior Accountant at Oskar Blues (CA)

Chris Bonacci, VP of Marketing, Harpoon Brewery

Liz and Nate L’Etoile, Four Stars Farms ,

Rich Ackerman, VP of Human Resources, Harpoon Brewery

Drew Vetere, Communications Manager at Long Trail/Otter Creek

John Baker, Harpoon Brewery

Adam Beauchamp, Creature Comforts

Matt Malloy, Dorchester Brewing