ADVANCED SOCIAL MEDIA MARKETING

Most of us are familiar with being on the receiving end of social media or participating regularly. Yet, how does a marketer design and implement an effective social media campaign? How do they select the right social channels for their target audience? How do they determine whether their social activations were successful, thus justifying more budget for next quarter?

Join Us on 11/14 for a FREE Webinar

Learn the art and science of advanced social media marketing through this 5-week course. Building on video lessons provided from Hubspot, UVM offers an intensive study of social media through the support of an experienced digital marketing Coach who will support your studies. The Coach will provide supplemental readings, assignments to apply strategies, personal insight into the field, discussions, and feedback to help you excel in social media marketing. If you are the kind of learner who wants more than a self-paced, do-it-yourself course, and thrives in an environment with coaching support from a subject matter expert, this course is for you. In addition, if you learn best in a community of other learners, this course provides ample support through specifically-designed discussion forums.

Who Should Enroll:

  • Digital Marketers looking to deepen their understanding of how to plan and execute a social media marketing strategy
  • Entrepreneurs who want to leverage social media as a way to gain market visibility, engage a target audience, and drive leads or sales
  • Individuals who wish to enhance their careers by gaining Hubspot’s Social Media Certification and maximizing their learning through application in weekly assignments

What You Will Learn:

  • How to develop a social media strategy
  • How to build a social roadmap and social media content plan
  • How to integrate social media with other channels like email and advertising
  • How to apply social listening and monitoring for customer insight
  • How to use social media to build one-to-one relationships
  • The basics of social advertising
  • How to measure your social media return on investment
  • Essentials for continued success with social media

What You Will Receive:

  • Access to the Advanced Social Media Marketing course materials (videos and readings)
  • Weekly coaching support to help gain a deeper understanding of course content and application to work as a Social Media Marketer
  • Office Hours to set up one-on-one conversations with your Coach
  • Access to the discussion board where participants and your Coach will engage in weekly assignments
  • Access to supplementary reading materials
  • Certificate of Completion from UVM, plus preparation to complete Hubspot’s Social Media Certification

Your Social Media Marketing Coach: Jed Singer

JED-Photo2015-07-30_1523Jed has led successful social and mobile marketing activations for amazing brands like the NFL, NBA, Toys ‘R Us, American Express, Coach, P&G, AB-InBev, MasterCard, CBS, ESPN, and HBO. He is a co-founder of TheMarketingHelp.co, the #1 resource  for proactively managing your marketing career, and the president of Socialight Marketing, the leading B2B content & community marketing consultancy. Prior to Socialight, Jed was the VP of Product Marketing at Stuzo, an enterprise software development firm with a Fortune 500 client roster.