UVM Digital Marketing Programs
Now, more than ever, Digital Marketing is the most important part of the marketing mix and essential to an organization’s revenue generating potential. Demand for expertise in Digital Marketing is high, as there is a gap in qualified professionals. With the available software platforms, channels, and analytics tools, the opportunities are endless.
Ranked #1 – The University of Vermont’s Digital Marketing Certificate is ranked #1 in the nation by Best Online Marketing Degrees. You’ll learn from our certificate instructors, all seasoned practitioners who support Fortune 1000 companies in developing and implementing their digital marketing plans.
Programs That Give You the Digital Edge
Audiences Served: Digital Marketers looking to deepen their understanding of how to plan and execute a social media marketing strategy. Entrepreneurs who want to leverage social media as a way to gain market visibility, engage a target audience, and drive leads or sales. Also, individuals who wish to enhance their careers by gaining Hubspot’s Social Media Certification and maximizing their learning through application in weekly assignments.
Overview: Building on video lessons provided from Hubspot, UVM offers an intensive study of social media through the support of an experienced digital marketing Coach who will support your studies. The Coach will provide supplemental readings, assignments to apply strategies, personal insight into the field, discussions, and feedback to help you excel in social media marketing. Learn more.
Audiences Served: Marketing Generalists, those new to marketing and lack experience in Digital Marketing or seasoned Marketing Leaders who required greater knowledge of the digital marketing landscape.
Overview: The certificate provides a holistic overview of the Digital Marketing space and key Digital Marketing channels. You will also create a marketing plan applying what you have learned into a valuable deliverable. Learn more.
Audiences Served: This online course focuses on introducing the craft beer professional to a breadth of core and emerging digital channels and disciplines. Students will learn the holistic value of creating a clear digital marketing strategy, the tools to support it, and the skills to evaluate and refine it. Understanding the interconnected value of various marketing channels will set you apart from other beer professionals and guide your development as a digital marketing expert within this field.