Digital Marketing Fundamentals Professional Certificate

Best Marketing DegreesAdvance your career in digital marketing and learn the latest innovative digital marketing strategies from industry experts. Today’s marketers need alternative strategies and tactics in order to connect with prospects and consumers. What worked a few years ago may not work now, or even a few months from now.

The University of Vermont Digital Marketing Fundamentals Professional Certificate is an online professional certificate where you’ll learn the holistic value of digital marketing through research and development of an actionable marketing plan. Every week of the program will be dedicated to a digital marketing topic, from mobile to email, from search-engine optimization to search-engine marketing.

This certificate is taught by seasoned practitioners who are succeeding in the digital space. With the numerous facets of digital marketing that are a part of an integrated marketing plan, you’ll learn from a variety of specialists leading in their area. Understanding the interconnected value of these channels and disciplines will set you apart from other marketing professionals and guide your development as a digital marketing expert.

Program Modules

Week Topic
Week 1 Overview and Introduction
Week 2 Search Engine Optimization
Week 3 Paid Search
Week 4 Email Marketing
Week 5 Display Advertising
Week 6 Social Marketing
Week 7 Mobile Marketing
Week 8 Analytics
Week 9 Careers/More Marketable You
Week 10 Capstone Project



“As a UVM alum, this class was one of my favorite classes. Through the class, I gained a better understanding of key concepts such as CPC, PPC, PLA, and SEO, which I was able to apply towards my work. I would recommend this class to prospective students. In the age of the internet, it’s very important to understand the different channels that brands are using to connect with their customers, and better market their products and services.”

Tashia Phillips, Associate Brand Manager – Shoebuy

“I enrolled in the Digital Marketing certificate course to help me up my game in my role recruiting international students for SUNY Plattsburgh. All of the instructors came with impressive credentials as experienced professionals, and freely shared the tricks of the trade with the class. I learned more than I expected to, and highly recommend the course to others.”

Michelle St. Onge, Marketing & Communication Specialist
SUNY Plattsburgh – Global Education Office

on the Blog

Why Digital is the Future of Marketing

The one constant with the digital marketing landscape is change.  The most compelling reason most college students hold an interest in this area is because it is so dynamic.  You must evolve your learning on the latest trends and best practices across all channels, or face becoming irrelevant as a marketer and missing the mark with your customers.

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