Brewery Finance and Accounting
The Brewery Finance and Accounting course will provide participants with a strong financial foundation and understanding of craft beverage accounting concepts for those seeking management positions at their current brewing operation, or for those seeking to open their own brewery or cidery in the future. This class will introduce the necessary tools to create business plans and pro forma financial statements for those seeking to launch their own operation. It will progress into cost accounting concepts as they apply throughout the production process and conclude with a thorough overview of brewery financial accounting statements and reporting, including the balance sheet, income statement, and cash flows. Participants will walk away with the necessary financial knowledge and templates to improve existing operations, or to create a business plan for a new craft beverage entity.
The Brewery Finance and Accounting course will also provide students with a firm foundation of federal, state, and local regulation of alcohol in the United States. We will begin with a historical context of why alcohol is regulated in the United States and explore what federal, state, and local agencies possess regulatory oversight over the manufacture, distribution, and sale of alcohol in the United States. Next, the class will analyze federal and state trade practice laws and regulation and examine state franchise laws. Finally, the class will be introduced to the regulation of labeling and packaging and intellectual property strategies in the global beverage industry.
- This class will introduce the necessary tools to create business plans and pro forma financial statements for those seeking to launch their own operation.
- It will progress into cost accounting concepts as they apply throughout the production process and conclude with a thorough overview of brewery financial accounting statements and reporting, including the balance sheet, income statement, and cash flows.
- Provide students with an overview of federal, state, and local regulation of alcohol in the United States.
- The class will explore intellectual property strategies while learning the nuances of federal and state intellectual property law.
Week 1: Top financial mistakes craft beverage entities make; business plan components
Week 2: Pro forma financial statements; balance sheet, income statement, cash flows
Week 3: Cost accounting concepts and application; overhead; recipe costing
Week 4: Financial and inventory management systems design and implementation
Week 5: Operational auditing, the importance of budgeting, annual planning
Week 6: Federal, state, and local regulation of alcohol in the United States
Week 7: Trade Practice regulation and franchise law
Week 8: Brand protection, intellectual property, and the regulation of labeling
Owner of Brewed For Her Ledger, LLC, an Asheville NC-based management consultancy firm focused on providing guidance to the craft brewing and cider communities. Over 110 breweries and brewpubs have been clients. Previously CFO of Mother Earth Brewing in Kinston, NC and Controller of Dogfish Head Craft Brewery in Milton, DE.
A graduate from the prestigious Kenan-Flagler OneMBA program at the University of North Carolina at Chapel Hill (2008), Audra possesses over a decade and a half of experience in senior leadership roles in craft brewing, manufacturing, services, non-profits and startups. She earned her undergraduate degree in accounting and business management from Loras College (Dubuque, IA) in 1997.
Audra is a frequent speaker at craft beer and craft beverage conferences. She also teaches multiple courses as an Adjunct Instructor through South College’s (Knoxville, TN) Professional Brewing Science program and Asheville-Buncombe Technical Community College’s Craft Beverage Institute of the Southeast.
Matthew McLaughlin, Esq
Matthew McLaughlin, Esq. of McLaughlin, PC and the Mississippi Brewers Guild, was awarded the 2017 Brewers Association F.X. Matt Defense of the Craft Brewing Industry Award at the annual Craft Brewers Conference in Washington, D.C. Nominations are open to individuals who have given aid and support to the causes of small, independent brewers, and by doing so have supported the Brewers Association’s goal of vigorously defending the craft beer industry.
Matthew serves as General Counsel for the Mississippi Brewers Guild and was instrumental in helping draft a bill to update state laws that allow direct-to-consumer sales for small brewers. Matthew also leverages his economic development and financing experience on behalf of craft breweries, representing them in all aspects of their operations. He advises on business entity formation, ownership structure, startup financing and expansion financing, and files and registers trademarks and protects all forms of intellectual property.
Maria Pearman, CPA
Maria founded Radix Accounting in 2012 after spending five years at a large local CPA firm. Radix was created to provide accounting expertise and a deep operational knowledge to two specific industries that she enjoys – craft beer and creative services. Maria was the Portland Lead Instructor for Becker CPA review courses for five years, and taught Finance and Accounting for the Craft Brewer in Portland State University’s Business of Craft Brewing program. She also has held committee chair positions with the Oregon Society of CPAs and was selected by the American Society of CPAs to participate in their Leadership Academy as one of thirty-four young industry leaders in 2015. Outside of work Maria loves to travel and explore the far-flung corners of the globe.
Chris Herron, CEO of Creature Comforts Brewing Company (Athens, GA)
Val Lang, Head of Finance of Singlecut Beersmiths (Astoria, NY)
Mark Boelman, Director of Finance and Administration at Left Hand Brewing (CO)
Emily Masi, Accounting Manager at Avery Brewing (CO)
Anthony Whalen, Senior Accountant at Oskar Blues (CO)
Warren Dibble, CFO at Harpoon Brewery (VT)
Matt Pope, Controller at Russian River Brewing Company (CA)
Brook Bristow, Owner/Founder at Bristow Beverage Law (SC)
Taylor Harper, Associate at Taylor, Feil, Harper, Lumsden & Hess, P.C. (GA)