Digital Marketing Fundamentals Professional Certificate
Advance your career in digital marketing and learn the latest innovative digital marketing strategies from industry experts. Today’s marketers need alternative strategies and tactics in order to connect with prospects and consumers. What worked a few years ago may not work now, or even a few months from now.
The University of Vermont Digital Marketing Fundamentals Professional Certificate is an online professional certificate where you’ll learn the holistic value of digital marketing through research and development of an actionable marketing plan. Every week of the program will be dedicated to a digital marketing topic, from mobile to email, from search-engine optimization to search-engine marketing.
This certificate is taught by seasoned practitioners who are succeeding in the digital space. With the numerous facets of digital marketing that are a part of an integrated marketing plan, you’ll learn from a variety of specialists leading in their area. Understanding the interconnected value of these channels and disciplines will set you apart from other marketing professionals and guide your development as a digital marketing expert.
|Week 1||Overview and Introduction|
|Week 2||Search Engine Optimization|
|Week 3||Paid Search|
|Week 4||Email Marketing|
|Week 5||Display Advertising|
|Week 6||Social Marketing|
|Week 7||Mobile Marketing|
|Week 9||Careers/More Marketable You|
|Week 10||Capstone Project|