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Digital Marketing



Digital Marketing Fundamentals

Advance your career in digital marketing and learn the latest innovative digital marketing strategies from industry experts. Today’s marketers need alternative strategies and tactics in order to connect with prospects and consumers. What worked a few years ago may not work now, or even a few months from now.

The University of Vermont Digital Marketing Fundamentals Professional Certificate is an online professional certificate where you’ll learn the holistic value of digital marketing through research and development of an actionable marketing plan. Every week of the program will be dedicated to a digital marketing topic, from mobile to email, from search-engine optimization to search-engine marketing.

This certificate is taught by seasoned practitioners who are succeeding in the digital space. With the numerous facets of digital marketing that are a part of an integrated marketing plan, you’ll learn from a variety of specialists leading in their area. Understanding the interconnected value of these channels and disciplines will set you apart from other marketing professionals and guide your development as a digital marketing expert.


Erik Harbison“To be a successful digital marketing professional in today’s changing landscape requires more than a blog, Facebook page, banner ad or email address. Success is based on understanding how to connect with a customer’s needs and wants. This course is designed to educate students on the core and emerging channels of digital marketing. Students will gain a new understanding for the ‘how’ behind these channels and why these channels are critical for solving the marketing challenges of brands today.”

- Erik Harbison, Lead Instructor
Digital Marketing Fundamentals Professional Certificate

“As a UVM alum, this class was one of my favorite classes. Through the class, I gained a better understanding of key concepts such as CPC, PPC, PLA, and SEO, which I was able to apply towards my work. I would recommend this class to prospective students. In the age of the internet, it’s very important to understand the different channels that brands are using to connect with their customers, and better market their products and services.”

- Tashia Phillips, Associate Brand Manager – Shoebuy

Michelle St. Onge“I enrolled in the Digital Marketing certificate course to help me up my game in my role recruiting international students for SUNY Plattsburgh. All of the instructors came with impressive credentials as experienced professionals, and freely shared the tricks of the trade with the class. I learned more than I expected to, and highly recommend the course to others.”

- Michelle St. Onge, Marketing & Communication Specialist
SUNY Plattsburgh – Global Education Office

Rhianna R. Taniguchi“I recently completed UVM’s Digital Marketing Fundamentals Professional Certificate and was very impressed with the quality of the instructors and the content we covered during the course. This course helped me develop confidence as a digital marketer and gave me the ability to articulate the capabilities and best practices of digital marketing. I spent over six months looking for a digital marketing course and this course was shared with me by my mentor. I have already recommended this course to my colleagues and friends.”

- Rhianna R. Taniguchi, Account Executive
The Denver Post


“This is the course you wish you had completed five years ago. This course will provide digital marketing professionals with the necessary insights on today’s digital landscape, tools on how to develop an effective marketing plan and frameworks on how to approach, and solve, common marketing challenges.”
Erik Harbison