Aaron has been in digital advertising in some form or another for more than seven years, starting when he was “given the keys to the car,” managing Paid Search for a Fortune 500 chemical company as a Villanova junior. He honed his cross-channel skills at a now-eBay owned e-commerce focused agency in the Philadelphia suburbs, where he developed strategies for PPC, email, affiliate, and media buying/re-targeting. Aaron also served as the director of PPC at SEER Digital. His day-to-day work focused on helping businesses both small and large grow through various digital channels, including Paid Search, Re-Targeting, and Display. He’s written for Wordstream, Acquisio, PPC Associates, among others; has been featured by Microsoft; and was named to PPC Hero’s 2013 list of most influential PPCers. Aaron spends quite a bit of time with students in the greater Philadelphia area and is a frequent speaker at industry conferences. Aaron moonlights as a home brewer, hockey player, and slow cyclist.