Over the last 10 years in digital marketing, Kim has built an omnichannel background, having worked in-house and on the agency side, doing everything from event marketing to Paid Search. She is currently the Data Strategy Lead at Seer Interactive, a digital marketing agency specializing in data-driven organic search, digital media, and web analytics. Previously at Seer, she spent years overseeing a Paid Search team to craft profitable and efficient Paid Media campaigns for enterprise clients across various industries. With an obsession for data, Kim really enjoyed the analytical aspect of Paid Media, delighted when given more data to optimize campaigns with. Outside of work, Kim is an avid rock climber, and has summited infamous routes around the world like The Nose in Yosemite and volunteers with organizations that aim to make rock climbing accessible for people with disabilities.