Erik has been building teams, strategies, and solutions for 20 years in the advertising and digital marketing industries. He has held several leadership roles with award-winning agencies, such as Harmelin Media, Refinery Inc., 360i, and True Action (an eBay Inc. Company). Erik was also an instrumental partner in his search engine marketing agency, directMASS, which was acquired in 2005. Erik has led innovative social media and performance media campaigns for leading brands in the retail, CPG, finance, travel, and technology sectors. Most recently, Erik has taken on the role as CMO at AWeber.com (email technology targeting small businesses), where he oversees operations and strategy for brand marketing, social media, CRM, PR, education, and business development disciplines. Erik will serve as lead instructor throughout the eight-week program, moderating the live class sessions and supporting other instructors in online discussions for all of the modules.
“To be a successful digital marketing professional in today’s changing landscape requires more than a blog, Facebook page, banner ad or email address. Success is based on understanding how to connect with a customer’s needs and wants. This course is designed to educate students on the core and emerging channels of digital marketing. Students will gain a new understanding for the ‘how’ behind these channels and why these channels are critical for solving the marketing challenges of brands today.”