Curriculum

This certificate in digital marketing – intermediate is aligned with the Online Marketing Certified Professional (OMCP) standards to ensure that it is comprehensive and relevant.

Digital marketing helps organizations promote and sell products and services through online marketing methods such as social media messaging, website ads, Facebook marketing campaigns, Google Adwords, and more. It’s vital to develop a marketing strategy that keeps up with the technology. Courses in this certificate cover the strategic issues, marketing methods and tactics, industry terminology, and best practices. Each of the nine courses offer examples, videos from industry-leading practitioners, interactive games, and review questions to ensure mastery of the material.

  • Digital Marketing Strategy
  • Content Marketing
  • Social Media Marketing
  • Marketing Automation
  • Web Analytics
  • Search Engine Optimization (SEO)
  • Paid Search/Pay Per Click Advertising (PPC)
  • Mobile Marketing
  • Conversion Rate Optimization

The Digital Marketing Certificate – Intermediate can help both current marketing professionals, and those wishing new career in digital marketing, with the necessary knowledge and skills.

We recommend beginning with Digital Marketing Strategy first and then other courses can be taken in any order. Upon successful completion, you will receive a digital badge and you will also have the ability to download and print a Certificate of Completion.