What is the time commitment per week?

On average, you should anticipate 8 to 10 hours per week.

Can the course be taken from anywhere, including outside the US?

Yes. However, the Instructor led weekly live sessions are 8-9pm EST. While participation in these sessions is not required, it does offer unique access to highly interactive Q&A sessions. All sessions will be recorded and posted afterwards in the online classroom for students to view at any time during the course.

What types of assignments will we be asked to complete?

Course assignments vary: project based, reviewing of peer work, discussions, reading material, short videos, quizzes, personal reflection, and case studies.

How many people will be in my Digital Marketing Fundamentals course?

The course is setup in sections of up to 25 students. You will be interacting with these students in the online course space via discussion boards and assignment feedback.

Are there any live sessions or components to this course?

The very first class will meet live online via Zoom on Monday night for the intro and overview at 8PM EST for an hour.  All other live sessions will meet online via Zoom on Wednesday nights at 8PM EST for about an hour.  Attendance is not required, but this is the best chance for you to interact with our instructors and ask questions. The sessions will be recorded and posted on Blackboard for you to watch or review at anytime during the course.

Who are typical student audiences taking this course?

Attendees in a recent course is illustrative of who typically participates:

Eight (8) are from Vermont and 18 from New England (including VT). The remaining participants, approximately 40, are from across the U.S. with some outside of the country (Jamaica and Hong Kong, for example).

Following are the types of organizations or positions held.


Many are in marketing roles, but also:

  • School and colleges
  • Large metropolitan newspaper
  • Small companies
  • Self-employed
  • Writer
  • Philanthropy
  • Unemployed
  • Non-profit org.
  • Website administrators
  • Sales/acct managers
  • College professor
  • College student
  • Health care field

What experience or knowledge of digital marketing is required to benefit from this course?

While a broad spectrum of individuals from various backgrounds benefit from our course, Digital Marketing Fundamentals is intended as a survey course covering Display Advertising, Search Engine Optimization, Mobile Marketing, Email Marketing, Paid Search, Analytics and Social Marketing. If you are seeking in-depth study in any one of these channels, contact us about upcoming short-courses that will offer a deep dive into each one of these areas. For many individuals, a continuum from introduction to intermediate and advanced study will be required to advance a digital marketing career.

How has Digital Marketing Fundamentals benefited previous participants?

A number of graduates have reported our course helped them implement work-place projects, gain confidence in their work with colleagues on digital marketing projects, obtain job promotions, and gain first-time employment in the field. Depending on one’s career objective, further study in the field of digital marketing may be necessary to remain current in a fast-changing marketing field. UVM offers a range of intermediate-level digital marketing short-courses to assist in a continuum of study.

Are materials included? If yes, will they all be housed on the online site?

Yes, all course materials are included in the price and will be accessed through Blackboard, our online platform.

I missed the Info Session with the Lead Instructor, Erik Harbison. Can I watch the recorded webinar to learn more about the course?

Absolutely! To access the webinar, click here.

Do you offer student learning accommodations?

If you are a non-credit student seeking accessibility support, please email access@uvm.edu and the UVM Student Accessibility Services team will be able to assist. In your email, please include that you do not have a 95 number/NetID. 

What is the payment policy for this program?

Students may register by paying the full $1,695 program fee online via credit card or by calling us at 802-656-8407 to make a partial payment of $500. Should you make a partial payment, the remaining $1,195 must be paid in full no later than two weeks prior to the start of this offering. If payment is not received by then, you will automatically be dropped from the course the following business day. Refunds will be issued less a $25.00 cancellation fee.

What is the refund policy for this program?

If you need to cancel your attendance, you must notify us via email at learn@uvm.edu or call us at (802) 656-2085  at least three business days prior to the start date of the course to receive a full refund, less a $25 cancellation fee. If a medical condition necessitates cancellation/withdrawal (documentation provided), this will be reviewed by our Studies Committee for any type of refund.

Veterans Benefits

The University of Vermont is able to certify VA benefits for the Digital Fundamentals Professional Certificate. If you intend to use VA benefits for this program, please register and contact UVM’s Veterans Affairs Coordinator, David Carlson, via email at dcarlson@uvm.edu (preferred) or by phone at (802) 656-0581, and Program Specialist, Kelly Baldwin at Kelly.Baldwin@uvm.edu, to inform the university of these intentions. To register without a deposit (if using Post 9/11 GI Bill or VRE Chapter 31) please call our Noncredit Office at (802) 656-8407.

How many Continuing Education Units (CEUs) is this program approved for?

The Digital Marketing Fundamentals Professional Certificate has been approved for 6 CEUs. You must successfully complete the program in order to receive the CEUs. CEUs will be printed on the certificate of completion.

How will I be graded?

You will receive a Digital Badge based on the following weighted completion of the course.  You will also have the option to download and print a certificate from your Credly profile.

60% capstone

40 % assignment completion

Because this is a non-credit program there is no transcript.

Will I receive a 1098-T for this program?

1098-T forms are not issued for this program. However, you may be eligible for a tax credit without this form if you meet IRS requirements. For more information, please see this link https://www.irs.gov/individuals/llc or consult with a tax professional.