What is the time commitment per week?

On average, you should anticipate 8 to 10 hours per week.

Can the course be taken from anywhere, including outside the US?

Yes. However, the Instructor led weekly live sessions are 8-9pm EST. While participation in these sessions is not required, it does offer unique access to highly interactive Q&A sessions. All sessions will be recorded and posted afterwards in the online classroom for students to view at any time during the course.

What types of assignments will we be asked to complete?

Course assignments vary: project based, reviewing of peer work, discussions, reading material, short videos, quizzes, personal reflection, and case studies.

Are there any live sessions or components to this course?

The class will meet online on Wednesday nights at 8PM EST for about an hour.  Attendance is not required, but this is the best chance for you to interact with our instructors and ask questions. The sessions will be recorded and posted on Blackboard for you to watch or review at anytime during the course.

Who are typical student audiences taking this course?

Attendees in a recent course is illustrative of who typically participates:

Eight (8) are from Vermont and 18 from New England (including VT). The remaining participants, approximately 40, are from across the U.S. with some outside of the country (Jamaica and Hong Kong, for example).

Following are the types of organizations or positions held.


Many serving in marketing roles

School and colleges
Large metropolitan newspaper
Small companies
Non-profit org.
Website administrators
Sales/acct managers
College professor
College student
Health care field

What experience or knowledge of digital marketing is required to benefit from this course?

While a broad spectrum of individuals from various backgrounds benefit from our course, Digital Marketing Fundamentals is intended as a survey course covering Display Advertising, Search Engine Optimization, Mobile Marketing, Email Marketing, Paid Search, Analytics and Social Marketing. If you are seeking in-depth study in any one of these channels, contact us about upcoming short-courses that will offer a deep dive into each one of these areas. For many individuals, a continuum from introduction to intermediate and advanced study will be required to advance a digital marketing career.

How has Digital Marketing Fundamentals benefited previous participants?

A number of graduates have reported our course helped them implement work-place projects, gain confidence in their work with colleagues on digital marketing projects, obtain job promotions, and gain first-time employment in the field. Depending on one’s career objective, further study in the field of digital marketing may be necessary to remain current in a fast-changing marketing field. UVM offers a range of intermediate-level digital marketing short-courses to assist in a continuum of study.

Are materials included? If yes, will they all be housed on the online site?

Yes, all course materials are included in the price and will be accessed through Blackboard, our online platform.

Veterans Benefits

The University of Vermont is able to certify VA benefits for the Digital Marketing Fundamentals Certificate program. If you intend to use VA benefits for this program, please apply to the program and contact UVM’s Veterans Affairs Coordinator, David Carlson, via email at dcarlson@uvm.edu or by phone at (802) 656-0581, and Program Coordinator, Kelly Baldwin via email at Kelly.Baldwin@uvm.edu or by phone at (802) 656-2085, to inform the university of these intentions.

How many Continuing Education Units (CEUs) is this program approved for?

The Digital Marketing Fundamentals Professional Certificate has been approved for 6 CEUs, you must successfully complete the program in order to receive the CEUs. CEUs will be printed on the certification of completion.

How will I be graded?

You will be assessed on your attendance and participation in class, completion of homework assignments, and comprehension of the course material. Some assignments may be project based, along with online student discussions, and readings. The instructor may also give a quiz periodically to assess comprehension of the material. Students must successfully participate in 70% of the program in order to receive a printed Certificate of Completion. Because this is a non-credit program there is no transcript.

Will I receive a 1098-T for this program?

1098-T forms are not issued for this program. However, you may be eligible for a tax credit without this form if you meet IRS requirements. For more information, please see this link https://www.irs.gov/individuals/llc or consult with a tax professional.