Drive your brewery’s growth by investing in your people through UVM’s accessible and economical online training programs. Our courses are 100% online offering maximum flexibility to meet the demands of your busy schedule.

Cost: Free

Instructor: Kary Shumway

Learning Format: Online on-demand

Estimated Course Duration: 4-weeks

Course Description

Taprooms are having a heyday — and have become a highly profitable business for many breweries. Learn how you can turn your taproom into an opportunity to maximize revenue and build engaging connections with your customers.

In this course you will learn strategies and tactics to increase brewery taproom sales and profitability. By creating financial scorecards, you will be able to utilize key taproom metrics to benchmark and improve financial performance. You will learn how to create a chart of accounts to further measure and improve your bottom line and how to utilize templates to help you project your taproom sales, margins, and operating costs.

The course also covers how to analyze point of sale (POS) options for taprooms and how to increase brand awareness and customer traffic using e-commerce, email, and social media.

Whether you are planning to open a new taproom or optimize a current venture, this course provides essential strategies to achieving financial success.


After this free four-module online training, you’ll be able to:

  • Implement specific strategies and tactics to grow taproom revenue
  • Utilize a sales growth model to measure and improve customer foot traffic and average spend per taproom guest
  • Create financial scorecards to measure results and benchmark against key metrics
  • Build a taproom financial chart of accounts, summary income statements, and balance sheets
  • Utilize templates to project taproom sales, margins, and operating costs
  • Analyze POS options and understand the key features of different systems
  • Implement e-commerce, email, and social media tactics to increase your brand awareness and drive customer traffic to your taproom.

Cost: $499

Instructor: Kary Shumway

Learning Format: Online and On-demand

Course Duration: 3 sessions

Course Description

Take advantage of this valuable opportunity to learn finance fundamentals for sales managers, general managers, and brewery staff from a beer industry aficionado.

With over 20 years of experience in the beer business as a CPA and CFO, instructor Kary Shumway combines the most up-to-date industry strategies with the fundamentals of finance.  In this course, Kary unpacks commonly missed opportunities to improve sales, margins, and profitability in the wholesale world and shares real-world examples that can be applied immediately to your business.


After this three-session online training, you’ll understand:

  • Gross profit and how to improve it
  • Inventory and SKU management best practices
  • How to build a sales forecast to drive revenue

You’ll receive templates and step-by-step instructions to support your implementation of the practices that Kary covers.

Complete the training at your own pace, on your time. No prior financial expertise is needed.

The Beer Wholesaler Financial Training Program is for owners, managers and staff who need practical financial training to improve cash flow and profitability.

The Course includes 40+ lessons delivered across 5 modules, with a total of 8 hours of instruction, 5 graded quizzes and a final exam.