Your phone rings and your heart leaps into your throat. Is everything ok? You go into emergency mode, anticipating bad news and steeling yourself to remain calm.
You pick up the phone and, low and behold, everything is totally fine. All good – nothing to see here!
These days, good old fashioned phone calls and (gasp) voicemails seem as dated as an eight-track (look it up). It’s just one example of the rapid shift in communication norms that have reordered our lives in just a few years’ time. (Remember when MySpace was king? Remember when Facebook usurped it and became the incontrovertible leader of the digital space? How’s that going for them today?)
What’s more, our sometimes visceral reaction to phone calls speaks to the powerful emotions that different modes of communication can conjure up. Text, FaceTime, Teams, email, Zoom (filter or no filter?), TikTok, DMs… Each come with their own distinct nuances. There’s a lot at stake!
In an era when it’s nearly impossible to abstain from digital communication in our personal and professional lives, knowing how to effectively harness communication tools and strategies goes a long way toward creating audience-aware messages.
Digital Training That Meets You Where You Are
The working world has been on the track toward digital transformation for years now, but the COVID-19 pandemic sealed the deal. In order to bolster resilience and meet the moment of remote work, many organizations are doubling down on their digital strategies. From recruiting top remote talent to cultivating customer prospects, the weight of the business world seems to fall on effective digital communication right now.
If you’re in the market for a new job, promotion, or career change, there’s something for everyone in the world of digital marketing. In 2019 – pre-pandemic, that is – 44% of hiring managers reported not being able to find qualified candidates, as reported by the Marketing Hiring Trends Report. Even better, if work flexibility is among your top priorities, it’s worth knowing that the world of digital marketing is becoming more and more well, digital, seemingly by the day.
Ready to dive into this favorable candidates’ market? UVM’s Digital Marketing Certificates are designed to get your digital marketing skills up to snuff in as few as 8 weeks, while meeting you where you are depending on your existing skill set and career stage. Explore three certificates, Levels I through III, all 100% online and led by industry professionals. Level I is for students who want a digital marketing overview or refresher, Level II is for students who want to focus on Social Media, Analytics, or Facebook Marketings, and Level III is tailored towards students who are responsible for digital marketing strategy and planning.
With an endless buffet of digital marketing platforms and techniques at our fingertips, it’s easy to think we’ve got all the tools we need at our disposal. Thoughtful training, strategizing, and planning, however, is worth its weight in gold when it comes to effecting the results you want in the jungle that is digital marketing.
Editor’s note: this post was originally published in 2014 and has been revamped and updated for accuracy.