In today’s fast-paced digital marketing landscape, establishing a robust online presence is more than an asset —it’s a necessity. Stay ahead of the curve with the University of Vermont’s online Digital Marketing Certificate program. From analytics to AI marketing, our curriculum is designed to provide you with the latest industry insights and practical skills.
As businesses of all sizes —from small enterprises or non-profits to large corporations— navigate the complexities of the digital world, mastering digital marketing fundamentals has never been more crucial to amplifying your organization.
7 Core Topics of UVM’s Digital Marketing Certificate
The award-winning online digital marketing program delves into the core principles of digital marketing, emerging trends, and empowers you to make data-driven decisions and elevate your organization’s digital strategy. Each week of the program, you’ll explore a different digital marketing tactic, equipping you with the knowledge and skills needed to navigate the evolving digital marketing landscape effectively.
1. Search Engine Optimization (SEO)
Learn the latest techniques to optimize your website for search engines. SEO is the practice of optimizing your website to rank higher in search engine results pages (SERPs). Effective SEO drives organic traffic to your site by ensuring it appears prominently when users search for relevant keywords. Learn more about SEO from UVM’s expert instructor Bill Rowland.
2. Analytics and Insights
Dive into Google Analytics and other tools to gain insights into your audience. Understanding your audience’s behavior is key to refining your marketing strategy. Tools like Google Analytics provide valuable insights into how visitors interact with your site, helping you make informed decisions. Learn why analytics is essential to digital marketing success.
3. Paid Search
Master Google Adwords and other PPC platforms to drive targeted traffic. Paid search, or pay-per-click (PPC) advertising, allows businesses to bid on keywords to display their ads in search engine results. Platforms like Google Adwords facilitate targeted advertising, ensuring your message reaches the right audience. Learn how Search Engine Marketing (SEM) expert instructor Aaron Levy approaches PPC.
4. Email Marketing
Develop strategies for effective email and SMS marketing campaigns. Email remains one of the most effective channels for nurturing leads and engaging customers. Modern email marketing strategies also include SMS marketing, providing a direct line to your audience’s mobile devices. Learn why email marketing expert instructor Liz Willits thinks email marketing is an incredible powerful tool.
5. Social Media Marketing
Explore the nuances of marketing on platforms like Facebook, Instagram, LinkedIn, TikTok, and YouTube. As new platforms become increasingly popular and existing platforms continue to evolve, social media marketing is essential for reaching a broader audience. Tailoring content to each platform’s unique user base can significantly enhance engagement. Learn how to leverage new social media channels from social media expert instructor Tyler King.
6. Display Advertising
Understand the best practices for creating and placing display ads. Display ads are visual advertisements placed on websites and apps. They can effectively raise brand awareness and drive traffic when strategically positioned.
7. Artificial Intelligence (AI) in Marketing
Discover how AI can enhance your marketing efforts. AI is transforming digital marketing by providing personalized experiences, automated customer interactions, and advanced data analysis. Incorporating AI into your strategy can give your organization a competitive edge.
Career Opportunities with a Professional Certificate from UVM
Graduates of the University of Vermont’s digital marketing professional certificate program are well-prepared for various roles in the industry. Here are some career paths you can pursue:
- Programmatic Ad Buyer: Specialize in automated ad buying to maximize ad spend efficiency.
- SEO Specialist: Optimize websites to improve search engine rankings and drive organic traffic.
- Marketing Specialist: Develop and execute marketing strategies across multiple channels.
- Content Marketer: Create compelling content that engages and converts your target audience.
- Data Analyst: Analyze marketing data to inform strategy and improve ROI.
- Social Media Marketer: Manage and grow a brand’s presence on social media platforms.
- Email Marketer: Design and implement effective email marketing campaigns.
- Community Manager: Foster and engage an online community around your brand.
- Paid Search Specialist: Manage PPC campaigns to drive targeted traffic and conversions.
Insights from UVM’s Expert Instructors
Erik Harbison, a seasoned digital marketing professional, emphasizes the importance of continuous learning and adaptability in the field. Erik serves as lead instructor throughout the ten-week program, moderating the live class sessions and supporting other instructors in online discussions for all of the modules.
“To be a successful digital marketing professional in today’s changing landscape requires more than a blog, Facebook page, banner ad, or email address. Success is based on understanding how to connect with a customer’s needs and wants. This course is designed to educate students on the core and emerging channels of digital marketing. Students will gain a new understanding for the ‘how’ behind these channels and why these channels are critical for solving the marketing challenges of brands today.”
Christopher Hill, a seasoned digital marketer with a diverse background in magazine, radio, TV, and film, brings a holistic approach to the field. Over the past several years, Christopher has spearheaded social media marketing campaigns and advised clients on branding, leveraging his experiences to create comprehensive digital marketing strategies from website design and SEO to paid advertising. As a senior account manager at digital agency PureRed, he focuses on marketing strategies in the eCommerce space and leads business development and growth opportunities.
“Digital marketing is about connecting the dots between different mediums and creating a unified strategy that engages and converts.”
Amplify Your Digital Marketing Skills at UVM
Digital marketing is an essential component of any successful business strategy. By mastering the fundamentals and staying abreast of emerging trends, you can establish a strong digital presence and make data-driven decisions that propel your organization forward. The University of Vermont’s online Digital Marketing Certificate program offers a comprehensive education designed to empower you with the skills and knowledge needed to thrive in the digital age.
Ready to take your digital marketing skills to the next level? Explore the UVM award-winning program and start your journey toward becoming a digital marketing expert today.
