About BUS 3554 OL1

Provides an understanding of what is required to develop and market a successful service to a selected target market. Subject matter includes marketing in service organizations, differences between product marketing and service marketing, the service components of product marketing, and drivers of competitive advantage in service organizations. Prerequisites: BUS 2500; Business Administration major or minor; minimum Junior standing.

Notes

Prereqs: BUS 2500; Asynchronous online;

Syllabus Unavailable

Please contact the instructor for information about this course.

Important Dates

Note: These dates may change before registration begins.

Note: These dates may not be accurate for select courses during the Summer Session.

Courses may be cancelled due to low enrollment. Show your interest by enrolling.

Deadlines
Last Day to Add
Last Day to Drop
Last Day to Withdraw with 50% Refund
Last Day to Withdraw with 25% Refund
Last Day to Withdraw

Resources

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