Your instructor brings over a decade of hands-on experience in marketing, sales, and hospitality management, most recently serving as Director of Revenue, Marketing & Sales at Bolton Valley Resort. There, he led transformative strategies that significantly expanded revenue and profit, while building a stronger brand identity in the competitive northeastern ski, downhill bike and wedding marketplace. His expertise spans both traditional and digital marketing channels, with particular success developing data-driven pricing models, implementing multi-channel marketing campaigns, and building high-performing sales teams identifying new opportunities for revenue creation.
A recognized hospitality and marketing industry leader, Scott’s team received the National Ski Area Association’s ‘Most Human Brand’ award for their innovative communication strategies during the COVID-19 pandemic. His diverse background includes experience in fine dining, hospitality, tech, financial services and sustainable business development, providing students with practical insights into how marketing and sales strategies work together across various business contexts. This real-world perspective ensures students will learn not just theory, but proven techniques for success in today’s dynamic hospitality marketplace.