Bob Russell is a co-founder and president of Collective Arts, a purpose driven brewery, distillery and cannabis beverage producer located in Hamilton, Ontario, Canada. As co-founder Bob leads the brand strategy and creative development for Collective Arts. Collective Arts discovers, curates and promotes emerging artists from all over the world and features the works of these artists on the innovative products they produce, and on social media and events. Collective Arts products are sold in over 20 countries outside the US and Canada. Prior to Collective Arts, Bob owned a brand strategy and design consultancy with offices in both Canada and the USA, his firm led branding and product development projects for Fortune 1000 companies across a wide spectrum of businesses including technology, healthcare, consumer package goods, entertainment, hospitality, beer and spirits. Bob is an entrepreneur driven by creative thinking and design.