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Become a Digital Marketer

Turn Your Passion for Digital Marketing into a Career

Being a successful digital marketer isn’t just about knowing how to buy ads and create emails—it requires being able to integrate all the online marketing channels, interpret analytics, and develop strategies that respond to the changing needs of the market.

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UVM’s award-winning online digital marketing program enables you to establish a strong digital presence for your organization and contribute to data-driven decision making.

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What You Will Learn

The Digital Marketing Fundamentals Professional Certificate gives you a firm grounding in theory and an invaluable opportunity to practice. Whether you’re an existing marketing professional looking to brush up on your skills or you’re completely new to the industry with no background in digital marketing, the program will position you as an expert.

Each week of the digital marketing program explores an online marketing channel:

  • SEO (Search Engine Optimization)
  • Analytics (including Google Analytics)
  • Paid Search (including Google Adwords)
  • Email Marketing (including SMS strategies)
  • Social Media Marketing (including TikTok & YouTube strategies)
  • Display Advertising
  • Mobile Marketing
  • Capstone Project

Plus Career-Boosting Micro-Modules

  • Advanced Digital Marketing Analytics: Marketing Attribution
  • A.I. Marketing
  • Influencer Marketing
  • TikTok Marketing
  • YouTube Marketing
  • Creating a Marketable You

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