CDAE 2280 OL1 (CRN: 15892)
Cmty Dev & Apld Econ: Strategic Communication
3 Credit Hours—Section is Full.
The course CDAE 2280 OL1 is currently full.
Complete the inquiry form below to help us gauge interest. We will attempt to add more seats in this or a similar course.
Please continue to check the availability of this course—enrollment may vary before the deadline to add:
About CDAE 2280 OL1
Examination of strategic communication and how it impacts consumers and the economy. Extensive application of critical analysis to actual strategic communication campaigns from development through evaluation including advertising and other consumer-related ends. Prerequisites: CDAE 1150 or CDAE 1240.
Notes
Prerequisites: CDAE 1150 or CDAE 1240; Asynchronous online; Open to Degree and PACE students
Section Description
This 100% online class will examine the role and practice of strategic communication in organizations, and their impact on consumers and society. Students will learn to craft purposeful messages for diverse audiences and platforms, developing skills in research and analysis, brand voice and message development, crisis communication, and ethical communications practices. The course will culminate with hands-on experience creating a comprehensive strategic communication campaign.
Section Expectation
This course is 100% remote and asynchronous (no set meeting times). However, there is work due each week, which includes lecture presentations, readings, and 1-2 weekly assignments. Students can expect to spend 1-2 hours a week on coursework outside of class, which includes an end-of-semester strategic communication campaign.
Evaluation
Grades will be based on attendance and participation (i.e., regularly logging into the class and discussion board), completion of weekly assignments and the final strategic communication campaign, as well as overall professionalism (as would be expected in a workplace).
Important Dates
Note: These dates may not be accurate for select courses during the Summer Session.
Courses may be cancelled due to low enrollment. Show your interest by enrolling.
| Last Day to Add | |
|---|---|
| Last Day to Drop | |
| Last Day to Withdraw with 50% Refund | |
| Last Day to Withdraw with 25% Refund | |
| Last Day to Withdraw |
Resources
There are no courses that meet this criteria.
Remind Me Form
The maximum enrollment for CDAE 2280 OL1 has been reached.
Fill out this form to express interest in this course. If a seat becomes available, you will be notified.