Business Administration: Marketing Management (A)

About BUS 2500 A

The place of marketing in our economy. Analysis of the market structure by function, institutions, and commodities. Consumer and organizational activities reviewed. Prerequisites: ECON 1450 with a minimum grade of C-; STAT 1410 or STAT 2430 with a minimum grade of C- or PSYS 2002 with a minimum grade of C- and PSYS 2010 with a minimum grade of C-; Business Administration, Computer Science & Information Systems, Engineering Management majors; Business Administration minor; Sports Management minor with Instructor permission.

Notes

BSAD, CSIS, EMGT majors, 2BUS co-majors, or BSAD minors only. Open to degree and PACE students; For instructor permission, email gsbcss@uvm.edu. Prereqs enforced by the system: ECON 1450 with a minimum grade of C-; STAT 1410 or STAT 2430 with a minimum grade of C-, or PSYS 2002 and PSYS 2010 both with a minimum grade of C-. Cannot earn credit for both CDAE 2680 and BUS 2500

Section Description

Marketing management is the introductory marketing course in the School of Business Administration. The objective of this course is to equip you with the basic tools of marketing to analyze real-world business phenomena. It is hoped that, as a result of successfully completing the requirements of this course you will (1) have a sound understanding of basic marketing concepts, (2) understand the activities undertaken by marketers in the business world, and (3) critically analyze and evaluate key marketing decision-making situations.
The course covers topics including strategic market planning, marketing research, consumer behavior, business-to-business marketing, market segmentation, marketing mix decisions (product, promotion, pricing, and distribution), global marketing and marketing ethics.

Section Expectation

Course format and grading: The course will consist of class discussions, exams, personal marketing plan, and a team project. You are expected to come to class fully prepared for discussion, critique, and analysis of the assigned readings. The course will encourage the active involvement of each and every student.

Evaluation

Grading Structure
Method Points Due Date
Class participation 50 Continuous
Personal marketing plan 25 See course schedule
Midterm Exam #1 100 See course schedule
Midterm Exam #2 100 See course schedule
Final Exam 125 See course schedule
Team project 100 See course schedule
TOTAL 500

Important Dates

Resources

• Parking
• PACE Course Pricing
• Textbooks

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