BUS 2500 A (CRN: 10045)
Business Administration: Marketing Management
3 Credit Hours—Section is Full.
The course BUS 2500 A is currently full.
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About BUS 2500 A
The place of marketing in our economy. Analysis of the market structure by function, institutions, and commodities. Consumer and organizational activities reviewed. Prerequisites: ECON 1450 with a minimum grade of C-; STAT 1410 or STAT 2430 with a minimum grade of C- or PSYS 2002 with a minimum grade of C- and PSYS 2010 with a minimum grade of C-; Business Administration, Computer Science & Information Systems, Engineering Management majors; Business Administration minor; Sports Management minor with Instructor permission.
Notes
BSAD, CSIS, EMGT majors, 2BUS co-majors, or BSAD minors only. Open to degree and PACE students; For instructor permission, email gsbcss@uvm.edu. Prereqs enforced by the system: ECON 1450 with a minimum grade of C-; STAT 1410 or STAT 2430 with a minimum grade of C-, or PSYS 2002 and PSYS 2010 both with a minimum grade of C-. Cannot earn credit for both CDAE 2680 and BUS 2500
Section Description
Marketing management is the introductory marketing course in the School of Business Administration. The objective of this course is to equip you with the basic tools of marketing to analyze real-world business phenomena. It is hoped that, as a result of successfully completing the requirements of this course you will (1) have a sound understanding of basic marketing concepts, (2) understand the activities undertaken by marketers in the business world, and (3) critically analyze and evaluate key marketing decision-making situations. The course covers topics including strategic market planning, marketing research, consumer behavior, business-to-business marketing, market segmentation, marketing mix decisions (product, promotion, pricing, and distribution), global marketing and marketing ethics.
Section Expectation
Course format and grading: The course will consist of class discussions, exams, personal marketing plan, and a team project. You are expected to come to class fully prepared for discussion, critique, and analysis of the assigned readings. The course will encourage the active involvement of each and every student.
Evaluation
Grading Structure Method Points Due Date Class participation 50 Continuous Personal marketing plan 25 See course schedule Midterm Exam #1 100 See course schedule Midterm Exam #2 100 See course schedule Final Exam 125 See course schedule Team project 100 See course schedule TOTAL 500
Important Dates
Note: These dates may not be accurate for select courses during the Summer Session.
Courses may be cancelled due to low enrollment. Show your interest by enrolling.
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