Cmty Dev & Apld Econ: Publication Design

Focuses on strategic development of multipage composition for print and digital formats, creation and selection of imagery and the effective organization of content and visual style to make information accessible, visually engaging, and readable for the intended audience. Prerequisites: CDAE 1150, CDAE 1170 or CDAE 1160, Public Communication major or Applied Design Minor.

Prereqs: CDAE 1170 or 1160 or ARTS 2610 or 2410; Open to COM Majors and Applied Design Minors only, or instructor permission Open to degree and PACE students

Publication design refers to the process of creating and designing layouts for publications like newspapers, booklets, catalogs, magazines, books, and online equivalents. These are design strategies used for presenting content that is of an editorial nature and produced in either printed or electronic formats. For example, one may both print a physical copy of a magazine and also publish it on a web site. Similarly one may produce a physical book and distribute digital copies as an e-pub. The goal is to make content logically organized, attractive, visually expressive and informative, as well as easy to read. Effective editorial design is cohesive and resonant. This area of communication design is about the thoughtful process of integrating text and imagery - to visually present engaging content in a range of multipage formats. Well-designed publications utilize well-written text, thoughtful photography and illustration, effective compositional and typographic strategy, and a visual style that relates to the content type, publication purpose and target audience.

Familarity with Adobe creative suite required (Illustrator, Photoshop). To ensure success in this course, completion of CDAE 1160-Communication Design I and CDAE 2160-Communication Design II prior is rocommended. • Develop communication design skills – effective page architecture, typographic treatment, color, imagery and composition. • Understand the relationship of audience, content and format for effective and engaging presentation of content. • Demonstrate skill in the use of Adobe CC programs to create and assemble content in a multipage publication design. Each time a project is due a critique will take place. It is a time for open criticism. It is the most important event of each assignment – besides the work you do yourself. Discussions will take place as to: what was done, why, where the ideas came from(concept), how the project was executed (craft). Participation in critique is required. Class attendance is required.

Project grades are evaluated for quality of concept, quality of craft, demonstrated effort and meeting project specifications.