BUS 3554 OL1 (CRN: 61610)

Business Administration: Services Marketing

3 Credit Hours

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About BUS 3554 OL1

Provides an understanding of what is required to develop and market a successful service to a selected target market. Subject matter includes marketing in service organizations, differences between product marketing and service marketing, the service components of product marketing, and drivers of competitive advantage in service organizations. Prerequisites: BUS 2500; Business Administration major or minor; minimum Junior standing.

Notes

Asynchronous online;

Syllabus Unavailable

Please contact the instructor for information about this course.

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Deadlines
Last Day to Add
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Last Day to Withdraw with 50% Refund
Last Day to Withdraw with 25% Refund
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