About BUS 3530 A

Exploration and analysis of research evidence from marketing and behavioral science relevant to a theory of consumer behavior. Emphasis also given to research methodologies. Prerequisites: BUS 2500; Business Administration major or minor; minimum Junior standing.


Prerequisites: BUS 2500; Business Admin major or minor; BSAD Majors or credit for both CDAE 2270 and BUS 3530; minimum junior standing; Open to Degree and PACE students.

Section Description

The purpose of the course is to study the process of consumer choice, its determinants and its implications for marketing strategy and to show how concepts, principles and theories from various social sciences (e.g., psychology, sociology, anthropology) are applied in consumer behavior studies. Case discussions are an important part of this course and include cases that take place in both domestic and global contexts. The class is also designed to enhance your communications skills, both written and oral, and to build your understanding of the dynamics of working with others. These are skills marketing managers need to succeed in the workplace. Because marketing is a practical discipline that involves art as much as science, this course will be taught through a combination of lectures on the concepts and principles, discussion of their applications, and analyses of some significant marketing/consumer behavior issues.

Section Expectation

This course combines lecture and discussion formats. Readings include material from the text and a required case packet.


Grades for this course will be based on the following: two exams, two individual case analyses assignments, one group assignment, and class participation.

Important Dates

Note: These dates may change before registration begins.

Note: These dates may not be accurate for select courses during the Summer Session.

Last Day to Add
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Last Day to Withdraw with 50% Refund
Last Day to Withdraw with 25% Refund
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Interest Form

BUS 3530 A is closed to new enrollment.

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