About BUS 2500 B
The place of marketing in our economy. Analysis of the market structure by function, institutions, and commodities. Consumer and organizational activities reviewed. Prerequisites: ECON 1450 with a minimum grade of C-; STAT 1410 or STAT 2430 with a minimum grade of C-, or PSYS 2002 with a minimum grade of C- and PSYS 2010 with a minimum grade of C-; Business Administration, Computer Science & Information Systems, Engineering Management majors; Business Administration minor; Sports Management minor with Instructor permission; minimum Junior standing.
Notes
Prerequisites: ECON 1450 with a minimum grade of C - ; MATH 1212 or MATH 1234 with a minimum grade of C -; STAT 1410 or STAT 2430 with a minimum grade of C - or PSYS 2002 with a minimum grade of C - and PSYS 2010 with a minimum grade of C -; Business Administration, Comp. Science & Information Systems, Engineering Management minor with Instructor permission email gsbcss@uvm.edu; minimum junior standing; Cannot earn credit for both CDAE 2680 and BUS 2500; Open to Degree and PACE students.
Section Description
This course is designed to provide you with a basic understanding of the marketing mix and key perspectives that shape marketing activities. These perspectives include environmental forces, consumer trends and behaviors, and the impacts of ethics and social responsibility. We work in detail with each of these topics and their impact on the concepts and practice of marketing. Upon completion of this course you should a) Have a working vocabulary and an understanding of basic marketing concepts; b) Understand the composition of the marketing mix; c) Understand the activities undertaken by marketers in the business world; and d) Be able to recognize and evaluate key marketing decision-making situations.
Section Expectation
The class duration of 75 minutes will be apportioned between the following activities a) lecture, b) discussion of readings and c) group project work. Class sessions will include videos and mini case discussions and are designed to be interactive. As part of the in-class group-project-work, students will synthesize and apply the ideas from the day’s lectures and reading to their projects. There are no required text books for this course. All necessary readings will be provided by the instructor.
Evaluation
Grades will be based on a) class participation, b) one midterm and one final exam, c) final project and d) 2 case analyses.
Important Dates
Note: These dates may change before registration begins.
Note: These dates may not be accurate for select courses during the Summer Session.
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Interest Form
BUS 2500 B is closed to new enrollment.
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