Cmty Dev & Apld Econ: Visual Communication

Introduction and analysis of aesthetics and function of design in the context of communications and marketing, the built environment, and community development.

Prereqs enforced by the system: COM Major or Applied Design Minor Only; Asynchronous online course; Open to Degree and PACE students

Course topics and work examine how humans process visual information, how visuals are used in messaging, and how social and political practices are embedded within media narratives and designed environments. This is a fundamental, non-laboratory hybrid format class that will address a broad range of topics as they pertain to visual communication. Course content and applied activity is based on the study of perception and cognition, and analysis of the use of visual social semiotics in public media and discourse, with a focus on the methods by which visual information is used to persuade, motivate and inform in various contexts.

Online asynchronous Students are required to read and watch course material weekly

-Bi-weekly quizzes and discussion posts -Final project is a web-published, narrative photo essay