About CDAE 2460 A
Focuses on strategic development of multipage composition for print and digital formats, creation and selection of imagery and the effective organization of content and visual style to make information accessible, visually engaging, and readable for the intended audience. Prerequisites: CDAE 1150, CDAE 1170 or CDAE 1160, Public Communication major or Applied Design Minor.
Notes
Prereqs: CDAE 1160 required, CDAE 1170 and CDAE 2160 recommended; Open to PCOM Majors and Applied Design Minors only, or instructor permission; Open to Degree and PACE students.
Section Description
Publication design refers to the process of creating and designing layouts for publications like newspapers, booklets, catalogs, magazines, books, and online equivalents. The goal is to make content logically organized, attractive, visually expressive and informative, as well as easy to read. Effective editorial design is cohesive and resonant. This area of communication design is about the thoughtful process of integrating text and imagery - to visually present engaging content in a range of multipage or screen formats.
Students will learn to apply publication design principles to create cohesive, engaging layouts for multipage publications in print and digital formats. They will develop skills in content organization, typography, composition, and the integration of text, photography, and illustration. Emphasis is placed on readability, accessibility, visual continuity, and adaptable layouts that support varied modes of interaction and align with the publication’s content, purpose, and intended audience.
Section Expectation
Familarity with Adobe creative suite required (Illustrator, Photoshop). To ensure success in this course, completion of CDAE 1160-Communication Design I and CDAE 2160-Communication Design II prior is recommended.
• Develop communication design skills – effective page architecture, typographic treatment, color, imagery and composition.
• Understand the relationship of audience, content and format for effective and engaging presentation of content.
• Demonstrate skill in the use of Adobe CC programs to create and assemble content in a multipage publication design.
Each time a project is due a critique will take place. It is a time for open criticism. It is the most important event of each assignment – besides the work you do yourself. Discussions will take place as to: what was done, why, where the ideas came from(concept), how the project was executed (craft). Participation in critique is required.
Class attendance is required.
Evaluation
Project grades are evaluated for quality of concept, quality of craft, demonstrated effort, and meeting project specifications.
Important Dates
Note: These dates may change before registration begins.
Courses may be cancelled due to low enrollment. Show your interest by enrolling.
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Resources
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