Cmty Dev & Apld Econ: Strategic Communication (A)

About CDAE 2280 A

Examination of strategic communication and how it impacts consumers and the economy. Extensive application of critical analysis to actual strategic communication campaigns from development through evaluation including advertising and other consumer-related ends. Prerequisites: CDAE 1150 or CDAE 1240.

Notes

Prerequisites: CDAE 1150 or CDAE 1240; Open to Degree and PACE students

Section Description

What makes a message stand out, change minds, or inspire action? In this introductory strategic communication course, you’ll explore how persuasion works and how communicators use it to connect with audiences, shape attitudes, and influence decisions. Through real-world examples and hands-on activities, you’ll learn to recognize persuasive strategies, understand what motivates people, and create compelling, ethical messages. You’ll build a foundation in strategic communication that you can apply to public relations, social media, advocacy, and beyond.

Section Expectation

Because this is a morning class, showing up ready to learn makes a big difference! The best thing you can do to support your success and get the most out of this course is to attend class, come prepared to learn, and actively participate in our discussions and hands-on activities.

Important Dates

Note: These dates may change before registration begins.

Courses may be cancelled due to low enrollment. Show your interest by enrolling.

Resources

• Parking
• PACE Course Pricing
• Textbooks