Business Administration: Marketing Management

The place of marketing in our economy. Analysis of the market structure by function, institutions, and commodities. Consumer and organizational activities reviewed. Prerequisites: ECON 1450 with a minimum grade of C-; STAT 1410 or STAT 2430 with a minimum grade of C-, or PSYS 2002 with a minimum grade of C- and PSYS 2010 with a minimum grade of C-; Business Administration, Computer Science & Information Systems, Engineering Management majors; Business Administration minor; Sports Management minor with Instructor permission; minimum Junior standing.

BSAD major and minor, 2BUS Co-Major, CSIS, and EMGT. Open to degree and PACE students; or instructor permission email gsbcss@uvm.edu. Minimum Sophomore standing Prereqs enforced by the system: ECON 1450 with a minimum grade of C-; STAT 1410 or STAT 2430 with a minimum grade of C-, or PSYS 2002 and PSYS 2010 both with a minimum grade of C-. Cannot earn credit for both CDAE 2680 and BUS 2500

This course provides a foundational understanding of the marketing mix (product, place, price, promotion) and key factors shaping marketing, including the global market, consumer behavior, entrepreneurship, and sustainability. You'll explore the impact of these topics on marketing concepts and practices. By the end, you will: 1. Develop a working vocabulary of basic marketing concepts. 2. Understand the elements of the marketing mix. 3. Learn about the activities marketers engage in. 4. Recognize and assess key marketing decision-making scenarios.

Attendance and class participation are required.

Exams, McGraw-Hill Connect assignments, and a group project will be used to assess students.