Instructor: Joshua Lance
Start Date: Summer 2021

Course Description

You want to take your brewery vision and make it a reality—how will you fund your dream?

In this course you will learn strategies for raising the capital to start your brewery. You will start by learning the instruments or sources of funding and what it means to finance via debt versus equity (also known as paid-in capital). You will explore the legal and tax requirements of each financing method, including a cost benefit analysis of each, sample term sheets for various structures, and reporting requirements.

You will also consider how the corporate structure effects your financing choices and how to establish and maintain a successful banking relationship.

Course Objectives

By the end of this course, students will be able to:

  • Identify different types of debt and equity instruments/sources of funding
  • Compare and contrast financing options
  • Evaluate the effect of corporate structure on financing choices
  • Perform calculations for your business with metrics commonly used by financiers to assess potential investments
  • Describe the key components of a successful banking relationship
  • Create a term sheet
  • Determine the reporting requirements for your financing method and corporate structure


  • A basic understanding of accounting and/or finance is helpful.
  • A basic understanding of legal terms and corporate structures is also helpful.


  • Breweries in planning
  • Breweries who are planning significant expansions of an existing organization
  • Founders, accounting managers, controllers, or CFOs within the alcoholic beverage industry