Snapshot:
Start Date: Spring 2020
eCommerce technology powers an ever-increasing variety of shopping experiences on the web, mobile devices, in-store, and via voice-controlled devices. You may already understand some of these concepts but are craving increased knowledge of the systems involved and how to use them to your advantage. This 4-week course is designed to give you hands-on experience with, and an intimate understanding of, the technologies that bring eCommerce to life for businesses of all sizes and across various selling channels.
Who Should Enroll:
- eCommerce Product Managers – improve your technical knowledge to work more effectively with software engineers
- Entrepreneurs – understand the systems involved in building a successful eCommerce business
- Digital Marketers – increase your ability to drive transactions through enhanced multi-channel shopping experiences
- Retail Professionals – help your company to expand its online presence
What You Will Learn:
- eCommerce platforms, systems, and marketplaces
- Internet Technologies: APIs, microservices, data structures, and scalable architectures
- Funnel and technology integrations that drive conversion and retention
- Next generation technologies, from Voice to Virtual Reality
What You Will Receive:
- Access to exclusive course materials, videos, and other content
- Weekly support and feedback from your instructor, a leader in the field of eCommerce
- Assignments to apply and advance your understanding of weekly topics
- Access to the discussion board, where participants and the instructor will engage in dialogue related to each week’s topics
- Bonus Module: More Marketable You
- Certificate of Completion from UVM
Curriculum
Each week, you’ll receive short reading and video materials to guide you through the learning exercises. This course will cover the following topics:
- Week 1: The eCommerce technology landscape
- eCommerce platforms, systems, and marketplaces
- Week 2: Internet technology fundamentals
- APIs, microservices, data structures, and scalable architectures
- Week 3: eCommerce funnel and technology integrations
- Technology that drives conversion and retention
- Week 4: Next generation eCommerce technologies
- From Voice to VR, it’s what’s in-store