Start Date: Spring 2020

eCommerce technology powers an ever-increasing variety of shopping experiences on the web, mobile devices, in-store, and via voice-controlled devices. You may already understand some of these concepts but are craving increased knowledge of the systems involved and how to use them to your advantage. This 4-week course is designed to give you hands-on experience with, and an intimate understanding of, the technologies that bring eCommerce to life for businesses of all sizes and across various selling channels.

Who Should Enroll:

  • eCommerce Product Managers – improve your technical knowledge to work more effectively with software engineers
  • Entrepreneurs – understand the systems involved in building a successful eCommerce business
  • Digital Marketers – increase your ability to drive transactions through enhanced multi-channel shopping experiences
  • Retail Professionals – help your company to expand its online presence

What You Will Learn:

  • eCommerce platforms, systems, and marketplaces
  • Internet Technologies: APIs, microservices, data structures, and scalable architectures
  • Funnel and technology integrations that drive conversion and retention
  • Next generation technologies, from Voice to Virtual Reality

What You Will Receive:

  • Access to exclusive course materials, videos, and other content
  • Weekly support and feedback from your instructor, a leader in the field of eCommerce
  • Assignments to apply and advance your understanding of weekly topics
  • Access to the discussion board, where participants and the instructor will engage in dialogue related to each week’s topics
  • Bonus Module: More Marketable You
  • Certificate of Completion from UVM


Each week, you’ll receive short reading and video materials to guide you through the learning exercises. This course will cover the following topics:

  • Week 1: The eCommerce technology landscape
    • eCommerce platforms, systems, and marketplaces
  • Week 2: Internet technology fundamentals
    • APIs, microservices, data structures, and scalable architectures
  • Week 3: eCommerce funnel and technology integrations
    • Technology that drives conversion and retention
  • Week 4: Next generation eCommerce technologies
    • From Voice to VR, it’s what’s in-store