Instructor: Bill Rowland
Start Date: TBD

If your website isn’t on the first page of search results, does your organization or business even exist?

SEO, or Search Engine Optimization, is the process of increasing the quality and quantity of traffic to your website through search results and is the foundational element for contemporary digital marketing.

Go beyond buzzwords and superficial knowledge to expand your understanding of critical digital marketing strategies with UVM’s 4-week, and fully online Advanced SEO course.

Who Should Enroll:

  • Those who want to broaden their knowledge of Search Engine Optimization strategy and tactics
  • Digital Marketers who want to maximize the online performance of an existing web property or enter the SEO digital marketing field
  • Business Owners/Entrepreneurs who want to implement SEO strategies on their own website (eCommerce or B2B)
  • Those wanting to influence their website’s rankings in Google
  • Content Marketers, Podcasters, and Bloggers

What You Will Learn:

  • Search Engine Foundations
  • Web Search for Power Users
  • Online Competitive Research
  • Search Engine Ranking Factors
  • Keyword Research
  • HTML for Digital Marketers
  • Building SEO-Friendly Websites

What You Will Receive:

  • Access to SEO expert, Bill Rowland
  • Access to discussion boards with regular interactions
  • Optional live sessions with Bill Rowland on Mondays at 8pm EST
  • Supplementary reading materials
  • Assignments to apply learnings
  • Hands-on experience using SEO Tools
  • Hands-on experience building an SEO eCommerce website
  • Digital badge to easily highlight and communicate your expertise
  • Bonus Module: More Marketable You
  • Optional Career Coaching



  • Search Background
  • SEO Fundamentals
  • Research for Personal Website, Examining Competitors
  • Planning and Set-up (How to Start a Website from Scratch)
  • Technical SEO

Gain Hands-On Experience with SEO Tools:

  • Screaming Frog
  • Chrome Extensions, including Keywords Everywhere
  • Google Search Console
  • Google Page Speed Insights
  • WordPress
  • …and more

Hands-On Experience: Building a SEO eCommerce Website

  • Students will apply SEO concepts by working together to build a SEO optimized website in WordPress