The University of Vermont Continuing and Distance Education has partnered with world-renowned Pathstream and their high-quality professional certificates to help you earn career-boosting credentials with The Facebook Digital Marketing Certificate.

In the last 12 months, there were over 300,000 job postings for digital marketing roles and businesses are on track to spend over $120 billion on digital marketing by 2021. They will need effective and skilled digital marketing professionals to oversee these budgets and launch strategic campaigns that drive real results.

Most job seekers (including recent college graduates) are unaware of and unprepared for the increasingly technological demands of jobs in almost every career—from project management to healthcare. Coupled with an economic recession, high unemployment rates, and a worldwide pandemic, the prospects of landing a high pay job—or your dream career— amidst the sea of applicants can be daunting.

Recognizing the technology gap between available market skills and the demands of the job market, the University of Vermont Continuing and Distance Education, in partnership with Pathstream, is pleased to offer The Facebook Digital Marketing Certificate, a self-paced, non-credit professional development program comprised of three hands-on courses and 25 interactive labs and projects that immerse you in the tools needed to succeed as a digital marketer.

Providing a foundation in marketing strategy, social media marketing, and campaign management and optimization, you’ll compete the certificate with the skills needed to:

  • Develop marketing strategy designed to hit key business goals
  • Launch and optimize effective marketing campaigns using Facebook Ads
  • Establish A/B tests to improve marketing effectiveness
  • Measure and analyze results using Google Analytics

Facebook Digital Marketing Syllabus

Instructor Bio_Nina Slote