Marketing Strategies and Measuring Performance for Successful Outcomes

Date: January 19, 2018
Time: 8:30 am – 4:30 pm
Duration: 1 Day
Fee: $478
Discount: 20% discount for PMI-Champlain Valley, VBSR Member, LCRCC or UVM and UVM Medical Center Affiliates
Instructor: Karen Martinsen Fleming
Location: Trader Duke’s Hotel, VT. Participants should ask for the UVM Corporate room rate. Google Map of Hotel
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Companies that understand and apply customer-centric marketing are more likely to achieve long-term success. In this seminar, you’ll receive an overview of the principles of strategic marketing management. You’ll leave with ideas for developing and managing marketing strategies to create value for your customers.

This seminar includes classroom presentations, discussions and case studies from a wide range of firms and industries. Feel free to bring marketing issues, challenges and ideas from your company for discussion and refinement.

Learning Objectives:

  • Consider the key internal and external factors in developing marketing strategies and implementation plans.
  • Understand the importance of defining your target market(s) and their needs.
  • Learn the key steps to marketing strategy and program development, including the critical importance of positioning, branding and measurement.
  • Implement techniques for effectively allocating limited resources to improve the return on your marketing investment.