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Marketing Strategies and Measuring Performance for Successful Outcomes

Date: Current: January 19, 2018 and Spring: April 13, 2018
Time: 8:30 am – 4:30 pm
Duration: 1 Day
Fee: $478
Discount: 20% discount for PMI-Champlain Valley, VBSR Member, LCRCC or UVM and UVM Medical Center Affiliates
Instructor: Karen Martinsen Fleming
Location: DoubleTree Burlington, VT. Participants should ask for the UVM Corporate room rate. Google Map of Hotel

Companies that understand and apply customer-centric marketing are more likely to achieve long-term success. In this one-day course, you’ll receive an overview of the principles of strategic marketing management. You’ll leave with ideas for developing and managing marketing strategies to create value for your customers.


  • Consider the key internal and external factors in developing marketing strategies and implementation plans
  • Understand the importance of defining your target market(s) and their needs
  • Learn the key steps to marketing strategy and program development, including the critical importance of positioning, branding and measurement
  • Implement techniques for effectively allocating limited resources to improve the return on your marketing investment

Workshop Format:

This seminar will include classroom presentations, discussions and case studies from a wide range of firms and industries. Feel free to bring marketing issues, challenges and ideas from your company for discussion and refinement.