|Date:||Current: January 19, 2018 and Spring: April 13, 2018|
|Time:||8:30 am – 4:30 pm|
|Discount:||20% discount for PMI-Champlain Valley, VBSR Member, LCRCC or UVM and UVM Medical Center Affiliates|
|Instructor:||Karen Martinsen Fleming|
|Location:||DoubleTree Burlington, VT. Participants should ask for the UVM Corporate room rate. Google Map of Hotel|
Companies that understand and apply customer-centric marketing are more likely to achieve long-term success. In this one-day course, you’ll receive an overview of the principles of strategic marketing management. You’ll leave with ideas for developing and managing marketing strategies to create value for your customers.
- Consider the key internal and external factors in developing marketing strategies and implementation plans
- Understand the importance of defining your target market(s) and their needs
- Learn the key steps to marketing strategy and program development, including the critical importance of positioning, branding and measurement
- Implement techniques for effectively allocating limited resources to improve the return on your marketing investment
This seminar will include classroom presentations, discussions and case studies from a wide range of firms and industries. Feel free to bring marketing issues, challenges and ideas from your company for discussion and refinement.