Social Media Marketing Certificate

Audiences Served: marketing staff with responsibility for implementing their organization’s Social Media efforts but require greater depth in this important channel; entrepreneurs seeking engagement with current and future customers; or for individuals considering a career change and want to learn how to implement effective Social Media campaigns.

Earn Your Globally Recognized Social Media Marketing Certification

Are you a professional marketer looking to become more specialized in learning how to plan, execute, and measure advanced social media marketing strategies, or are you looking for a career change and want to learn the essential skills of Social Marketing?

Now, more than ever, businesses and organizations need to leverage social media marketing in order to compete in online social spaces like Twitter, Facebook, LinkedIn and YouTube.  With this increased competition, the need for social marketers who can manage an effective strategy, create meaningful content for sharing and engaging with users, and make data-driven decisions through proper analysis and interpretation of social media data is essential.

The University of Vermont has collaborated with the Digital Marketing Institute to offer a globally recognized social media marketing certification. The certificate content is validated by an Industry Advisory Council, representing the world’s most influential digital brands.  This industry-recognized certification will equip you with the skills and knowledge needed to become a social media marketing specialist.

This online, 10-week program offers you the opportunity to:

  • Learn the essential skills, strategies, and knowledge to plan and implement relevant social media campaigns across multiple social platforms that will drive results
  • Apply the latest methods, techniques, and tools for improving your organization’s social media marketing presence and improve your brand-building efforts
  • Produce innovative and creative social media strategies, and learn how to leverage these strategies to gain competitive advantage for both your business and career

What’s more, all of our faculty and instructors are experts in the field of social media marketing. Not only will you learn the framework for social media marketing best practices, but you’ll also leverage your instructors’ first-hand experiences and explore case studies to help ground your learning in real-life scenarios.

Upon completion, you’ll be awarded your certificate in our Social Media Marketing program from UVM. In addition, you’ll be eligible to earn a globally recognized Social Media Marketing Certification from the Digital Marketing Institute, through completing a 3-hour Pearson VUE computer-based examination.


Weekly Topics

Week 1. Introduction to Social Media Marketing 

Week 2. Content Creation 

Week 3. Content Outreach 

Week 4. Facebook 

Week 5. Twitter 

Week 6. LinkedIn 

Week 7. Google+ 

Week 8. YouTube 

Week 9. Future Trends 

Week 10. Social Media Strategy & Planning 


 Jed SingerJed Singer

Jed has led successful social and mobile marketing activations for amazing brands like the NFL, NBA, Toys ‘R Us, American Express, Coach, P&G, AB-InBev, MasterCard, CBS, ESPN, and HBO. He is the President of Socialight Marketing, the leading B2B content & community marketing consultancy. Prior to Socialight, Jed was the VP of Product Marketing at Stuzo, an enterprise software development firm with Fortune 500 client roster.

Industry Advisory Council

The Digital Marketing landscape changes quickly. In partnership with the Digital Marketing Institute, an Advisory Council from leading employers and technology companies tests and validates our course content to make certain we are offering the most up-to-date curriculum. Members of the Industry Advisory Council include:

  • Practitioner & Technology: Facebook, Google, Twitter, LinkedIn, Salesforce, Buzzsumo, 50+ Subject Matter Experts
  • Employers & Recruiters: IBM, Microsoft, Vodafone, Coca Cola, Ogilvy, Dentsu Aegis Group, Omnicom Group, Communicorp, Quantcast, Allied Irish Banks, 3 Mobile, AA-ISP, SAP

Learn more about the Industry Advisory Council.

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