Search Marketing Certificate

Audiences Served: marketing staff who want to become more specialized in Search Marketing; entrepreneurs seeking Web visibility for their company/organization; or individuals who are considering a career change and want a deeper dive into Search Marketing.

Earn Your Globally Recognized Search Marketing Certification

Are you a professional marketer looking to become more specialized in learning how to plan, execute, and measure advanced search marketing strategies? Perhaps you are exploring a career change and want to learn the essential skills of Search Marketing?

Now, more than ever, businesses and organizations need to leverage search engine marketing (SEM) in order to compete in the online space.  With this increased competition, the need for digital marketers who can improve organic search rankings, develop effective paid search ads, create meaningful and engaging display ads, and make data-driven decisions through proper analysis and interpretation of website and user data is essential.

The University of Vermont has collaborated with the world-renowned Digital Marketing Institute to offer a globally recognized search marketing certification.  The certificate content is validated by an Industry Advisory Council, representing the world’s most influential digital brands.  This industry-recognized certification will equip you with the skills and knowledge needed to become a search marketing specialist. This fully online, 10-week program will provide you with the opportunity to:

  • Learn the essential skills, strategies, and knowledge to plan and implement Search Engine Optimization (SEO), Google AdWords, and web analytics that will drive results
  • Apply the latest methods, techniques, and tools for improving an organization’s search marketing and brand-building efforts
  • Produce innovative and creative search strategies, and learn how to leverage these strategies to gain competitive advantage for both your business and career

What’s more, all of our faculty and instructors are experts in the field of search marketing, so not only will you learn the framework for search marketing best practices, but you’ll also leverage your instructors’ first-hand experiences and explore case studies to help ground your learning in real-life scenarios.

Once you’ve completed the course, you’ll be awarded your certificate of completion in the Search Marketing program from UVM. In addition, you’ll be eligible to earn your globally recognized Search Marketing Certification from the Digital Marketing Institute, through completing a 3-hour Pearson VUE computer-based examination.

Weekly Topics

Week 1. Introduction to Search Marketing 

Week 2. SEO – Setup 

Week 3. SEO – Content 

Week 4. SEO – Workshop 

Week 5. PPC Advertising – Search 

Week 6. PPC Advertising – Display Networks 

Week 7. PPC Advertising – Video 

Week 8. Analytics – Setup 

Week 9. Analytics – Applied 

Week 10. Strategy and Planning


 Bill RowlandBill Rowland

Bill is the Director of Search Engine Optimization (SEO) at Trinity Insight where he works with e-commerce retailers of all sizes to maximize online visibility, traffic, and revenue.  From large brands like Levi’s and Toys R Us to more modestly sized ventures, his experience includes SEO strategy, technical optimization, website development, content strategy and more. Finally when he’s not working, Bill spends his leisure time organizing the SEO Grail Philadelphia Meetup, experimenting with cocktails on and taking stupid photos of his cats Larry & Leroy.

Industry Advisory Council

The Digital Marketing landscape changes quickly. In partnership with the Digital Marketing Institute, an Advisory Council from leading employers and technology companies tests and validates our course content to make certain we are offering the most up-to-date curriculum. Members of the Industry Advisory Council include:

  • Practitioner & Technology: Facebook, Google, Twitter, LinkedIn, Salesforce, Buzzsumo, 50+ Subject Matter Experts
  • Employers & Recruiters: IBM, Microsoft, Vodafone, Coca Cola, Ogilvy, Dentsu Aegis Group, Omnicom Group, Communicorp, Quantcast, Allied Irish Banks, 3 Mobile, AA-ISP, SAP

Learn more about the Industry Advisory Council.



“The knowledge I gained at the Digital Marketing Institute has helped me to execute marketing campaigns on a global scale.”

Davin Kelly, Twitter

“The amazing tools I discovered through the Digital Marketing Institute allowed me to deliver a premium service to my customers.”

Sharon Cliffe, Twelfy

“I maintain 2 websites for my family’s farm businesses. Through trial and error, I have built and edit websites on wordpress and squarespace. I have known all along that the sites needed more than just good content. I have attempted reading blog posts to better understand SEO, but failed to make meaningful changes. I had an opportunity to take the Digital Marketing SEO online course through UVM this past fall. It surpassed my expectations. It was my very first online class and it was a perfect match for me. The course was well structured, provided lots of Q&A opportunities with the professor, and I now have the tools I need to take my websites to the next level. “

Amanda Freund, Freund’s Farm and CowPots

on the Blog

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