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Digital Marketing Fundamentals Professional Certificate


Erik Harbison“To be a successful digital marketing professional in today's changing landscape requires more than a blog, Facebook page, banner ad or email address. Success is based on understanding how to connect with a customer's needs and wants. This course is designed to educate students on the core and emerging channels of digital marketing. Students will gain a new understanding for the ‘how' behind these channels and why these channels are critical for solving the marketing challenges of brands today.”

- Erik Harbison, Lead Instructor
Digital Marketing Fundamentals Professional Certificate

"I decided to enroll in the UVM Digital Marketing Fundamentals Program to learn new ways to grow the Trimaco business with one of our key customers, The Home Depot. The diversity of background & experience of all my instructors provided far more insights than I anticipated. I can now plan with a fresh confidence and deeper insights our digital / online business with Home Depot. I highly recommend the class."

Bill Dunwoodie, National Account Director

"As a UVM alum, this class was one of my favorite classes. Through the class, I gained a better understanding of key concepts such as CPC, PPC, PLA, and SEO, which I was able to apply towards my work. I would recommend this class to prospective students. In the age of the internet, it’s very important to understand the different channels that brands are using to connect with their customers, and better market their products and services."

- Tashia Phillips, Associate Brand Manager

Michelle St. Onge"I enrolled in the Digital Marketing certificate course to help me up my game in my role recruiting international students for SUNY Plattsburgh. All of the instructors came with impressive credentials as experienced professionals, and freely shared the tricks of the trade with the class. I learned more than I expected to, and highly recommend the course to others.”

- Michelle St. Onge, Marketing & Communication Specialist
SUNY Plattsburgh - Global Education Office

Rhianna R. Taniguchi"I recently completed UVM's Digital Marketing Fundamentals Professional Certificate and was very impressed with the quality of the instructors and the content we covered during the course. This course helped me develop confidence as a digital marketer and gave me the ability to articulate the capabilities and best practices of digital marketing. I spent over six months looking for a digital marketing course and this course was shared with me by my mentor. I have already recommended this course to my colleagues and friends."

- Rhianna R. Taniguchi, Account Executive
The Denver Post

"I chose this class because it was hands-on and encouraged collaboration and feedback from the get-go - and promised to get me out of the insular world of being in-house at a non-profit. Every week, my confidence grew in my ability to provide and give feedback and I was exposed to resources that left staff at work impressed with my new digital knowledge. As a bonus, I also got to test ideas for products in development, which strengthened my project management skills. One of the greatest professional development investments I've participated in."

- Alice Christman
The Chesapeake Bay Foundation

"With a Bachelor’s, an MBA, and over 20 years work experience in Marketing some might think there isn’t much this person needs to learn, but that is not the case.  Working in the field since before there were computers in every home, never mind pocket / bag, I had amassed a great deal of knowledge of and exposure to Digital Marketing strategies and tactics but felt something of the proverbial 'jack of all trades – master of none.'  A significant portion of current job descriptions list digital skills as a requirement, and I felt ill prepared to compete.  UVM’s Professional Certificate in Digital Marketing Fundamentals course provided an organized and structured presentation of the broad spectrum of information in a manner that allows me to feel more comfortable and present myself with confidence in discussions with prospective clients and employers.  I enjoyed interacting with classmates and instructors, and look forward to doing so going forward."

Marc Savitt, Sales and Marketing Consultant
Self Employed

"An outstanding survey course presenting a comprehensive overview of digital marketing.  For one with no prior experience, the UVM Fundamentals of Digital Marketing course provided not only a foundation for further study, but key learnings that were immediately applicable to developing and implementing an effective digital marketing campaign for our eCommerce small business."

- Phil Hayes, Chief Executive Manager
Wilderness Lite LLC

"I have been involved in direct to consumer marketing for many years, but found that my skills had not kept pace with the industry and I needed to retool. I've overseen many different campaigns managing Brand Managers and creative teams, but had not executed them nor fully appreciated how digital integrated. This course was incredibly helpful in understanding the broad landscape of digital marketing and how each tactic/component contributes to the overall company profile. I wish I'd taken this years ago and have recommended it to my former brand managers. It was really valuable to learn from the SME's they compiled to teach each segment and from the students who come from highly diverse backgrounds, as well. I hope it's required course in the business program. I wish it has been part of my MBA!"

- Pamela KerrDirector of Merchandising, Marketing, Ops

"Great instructors very helpful and super friendly. Class was great, and materials and resources being accessible after certification is completed is great."

- Phillip Moore

"I found the course on They rated UVM #1 for Digital Marketing Certification due to price and content. Having now taken the course I wholeheartedly agree!!”

- John Larrier, Account Manager
Big Voice Media and Productions

"I really do believe your career coaching course helped me re-evaluate how I should organize my resume, use my LinkedIn, and go about the interview process. I was able to showcase a wide range of skills to get noticed quicker, and not just rely on a list of technical skills or checked boxes. I didn't ignore my natural foods background, but instead used the communication and emotional intelligence skills I learned from it to my advantage. Situational awareness is a big theme we often talk about at work, so I can see how highlighting those 'soft' skills on paper and in person helped me get the job and do well at it. Finally, the career coaching course helped build my confidence, as it's hard in a world of mixed internet messages to know what recruiters truly want. For all these lessons I've learned, I say thank you!

- Megan Keir

"I end[ed] up getting [a] Marketing Manager job at Maine Health hospital in Portland... Thank you again for all your help, especially with tailoring my resume - it is definitely time consuming, but it paid off!"

- Shilpy Ticku