This certificate in digital marketing is aligned with the Online Marketing Certified Professional (OMCP) standards to ensure that it is comprehensive and relevant.

Digital marketing helps organizations promote and sell products and services through online marketing methods such as social media messaging, website ads, Facebook marketing campaigns, Google Adwords, and more. It’s vital to develop a marketing strategy that keeps up with the technology. Courses in this certificate cover the strategic issues, marketing methods and tactics, industry terminology, and best practices. Each of the nine courses offer examples, videos from industry-leading practitioners, interactive games, and review questions to ensure mastery of the material.

The Online Certificate in Digital Marketing – Intermediate  can help both current marketing professionals, and those wishing new career in digital marketing, with the necessary knowledge and skills.

Who Should Attend

This program is designed for marketing professionals with some experience in the following functional areas:

  • Sales
  • Account management
  • Media (traditional and interactive)
  • Agencies
  • Social media marketing
  • Community managers
  • Public relations
  • Mobile marketing
  • Marketing research
  • Database management

Benefits

By the end of this program, you will have a solid understanding of:

  • Search, both SEO and paid
  • Web analytics
  • Display advertising on the Internet
  • Mobile marketing
  • Social media marketing
  • Digital marketing strategy

Knowledge Navigator

For Levels II and III (if you choose), you will work with your own personal mentor, which we call a Knowledge Navigator. They not only help you build skills faster, but also supports your career growth.

Your Knowledge Navigator will:

  • Offer their subject matter expertise, discuss course content and help you build skills faster
  • Schedule 1:1 meeting time with you via Calendly (15 minutes meetings)
  • Keep you accountable and on track!

Learn By Doing – Simulation

  • Provide realistic simulated environments where you are placed in the role of a digital marketing specialist
  • Make decisions, see results, then adjust your tactics as necessary
  • Immediate feedback on your decisions will aid learning
  • Move from the conceptual to a real application of digital marketing skills

Career Coaching

Join career-focused sessions where a career coach will get you on a track to land your dream job.  You’ll also have a scheduled 1 : 1 call with your career coach.

Whether your goal is a job promotion or an entirely new career, your coach will help you develop a clear plan for accomplishing this goal.

A career coach will help you:

  • Create a successful job search strategy
  • Build your personal career network
  • Find the right job titles and companies
  • Craft an effective resume and LinkedIn profile
  • Ace the job interview
  • Negotiate your salary

Capstone Project

A final Capstone Project demonstrates your knowledge and provides a current employer – or a future one – what you know and are able to do.  This project will be the center of a powerful portfolio that will showcase your abilities to hiring managers. (The Capstone Project is often cited by students as an invaluable tool to landing their dream job.)  As throughout all phases of these studies, your Knowledge Navigator provides important feedback on your Capstone Project.