Two options – $xxxx

This advanced certificate is offered through our partnership with the Digital Marketing Institute (DMI) in Dublin, Ireland. The focus is on leadership roles within the field of digital marketing. Participants have two options:

  • Strategy and Planning or
  • Digital Selling

Audiences

  • Traditional Marketers and Marketing Executives who want to play a bigger, sharper game
  • Marketing Managers and Senior Management
  • IT Managers
  • Graduates seeking a career focus
  • Small Business Owners who may or may not want to stay small
  • Career Changers
  • Entrepreneurs who want to be more entrepreneurial
  • Whoever needs to create and apply a digital marketing strategy for their organization

OPTION 1 – Strategy and Planning Digital Marketing Certificate 

Gain all the key skills and practices associated with planning a successful digital strategy. Everything from digital channels, marketing automation, budgeting, analytics and digital leadership.

Stage 1 Introduction
Stage 2 Traditional Communications
Stage 3 Digital Communications
Stage 4 Digital Channels
Stage 5 Marketing Automation
Stage 6 Budgeting and Resourcing
Stage 7 Big Data and Analytics
Stage 8 Digital Leadership
Stage 9 Digital Leadership

OPTION 2 – Digital Selling

For individuals focused on ecommerce and social selling, this program covers: recognizing the value of social selling and how to incorporate digital techniques to better engage with customers and prospects to drive increased conversion rates and sales.

Stage 1 Social Media Marketing
Stage 2 Digital Strategy and Planning
Stage 3 Customer Experience, E Commerce and Conversion Rate Optimization
Stage 4 Search Marketing
Stage 5 Digital Selling
Stage 6 Essential Skills